Linking Green and Sustainable Entrepreneurial Intentions and Social Networking Sites; The Mediating Role of Self-Efficacy and Risk Propensity

Abstract

This study investigated the impact of the use of social networking sites on university graduate students’ green sustainable entrepreneurial intentions by developing a mediating effect. This study provided a research framework using Ajzen’s theory of planned behavior and Shapero’s model to illustrate the relationship between self-efficacy and risk propensity towards green and sustainable entrepreneurial intentions. This research model posited a relationship between the use of social networking sites and green and sustainable entrepreneurship intentions with a mediating role of risk propensity and self-efficacy. The structural questionnaire was adopted, validated, and disseminated to the 300 respondents of university students. This study’s findings confirmed that there was a significant positive effect of the use of social networking sites on green and sustainable entrepreneurship intentions with the indirect impact of risk propensity and self-efficacy. These substantial outcomes have essential practices and academic implications for representatives, policy makers, and entrepreneurial institutes, such as how to direct the use of such relative niche technologies for communication and the role of the internet to promote green and sustainable entrepreneurial practices among young people.

Predicting the Entrepreneurial Behaviour of Starting Up a New Company: A Regional Study Using PLS-SEM and Data from the Global Entrepreneurship Monitor

“…Finally, the least relevant constructs for achieving entrepreneurial intention and action are BIN (Basic Infrastructures), GPP (Government Policies and Programmes) and PER (Perceptions), which would require the least effort and resources. It confirms the importance given in the literature to self-efficacy in predicting entrepreneurial behaviour [132], followed by other personal variables, such as values and subjective norms [151].…”

“…Li, Bilimoria, Wang and Guo [135] demonstrated this relationship in a comparative study in China regarding the values associated with the male and female gender. Finally, entrepreneurial self-efficacy is shown to be the best predictor of entrepreneurial intention and start-up behaviour, as Asimakopoulos, Hernández and Miguel [131], and Hussain, Nazir, Hashmi, Shaheen, Akram, Waseem and Arshad [132] have confirmed.…”

“…Entrepreneurial self-efficacy is the best predictor of entrepreneurial intention and startup behaviour [131][132][133]. It is a motivational and adequate antecedent of entrepreneurial intention and behaviour regardless of the regional level [127,134].…”

Identifying the key factors of sustainable entrepreneurship in the Nigerian food industry: The role of media availability

“…Entrepreneurship can greatly influence consumers' purchase behaviours by bringing about scientific innovation and employment opportunities that will boost competitiveness (Schultz et al, 2011). Over the decades, green entrepreneurship was significantly investigated by diverse scholars and policymakers, which resulted from the growing need for new ideas that result in profitable ventures (Hussain et al, 2021).…”

Sustainable Development Goals in Early COVID-19 Prevention and Control

“…Economic losses have been hefty, as industries and businesses suffer, smalland medium-sized enterprises in particular [1][2][3][4]. Innovative businesses in the SME sector are potentially important change agents for sustainability [5,6], and the blow dealt to the sector by COVID-19 may have long-term negative consequences. Sustainable Development Report (SDR) 2021 lamented setbacks in global progress toward the Sustainable Development Goals (SDGs).…”