This research was aimed to investigate the connection between the social networking sites and green entrepreneurship intentions through a mediated-moderated model. The study was based on the Shepero’s model of entrepreneurship intentions and Ajzen’s theory of planned behavior. The study design reflects that social networking sites and green entrepreneurship intentions are mediated by risk propensity and self-efficacy, while self-efficacy and green entrepreneurship intentions’ relationship is further moderated by subjective norms. A well-structured and self-administered questionnaire was used to collect data from 500 respondents. The data were analyzed, and hypotheses were tested using PLS-SEM. The study findings confirmed that there exists a positive and significant link between social networking sites and green entrepreneurship intentions through the indirect effect of risk propensity and self-efficacy. However, the findings regarding moderating effect indicated that subjective norms have no significant impact between the self-efficacy and green entrepreneurship intentions. The study findings have significant academic and practical implications for government representatives, policymakers, and entrepreneurial educational institutes that can use these findings.

This study investigated the impact of the use of social networking sites on university graduate students’ green sustainable entrepreneurial intentions by developing a mediating effect. This study provided a research framework using Ajzen’s theory of planned behavior and Shapero’s model to illustrate the relationship between self-efficacy and risk propensity towards green and sustainable entrepreneurial intentions. This research model posited a relationship between the use of social networking sites and green and sustainable entrepreneurship intentions with a mediating role of risk propensity and self-efficacy. The structural questionnaire was adopted, validated, and disseminated to the 300 respondents of university students. This study’s findings confirmed that there was a significant positive effect of the use of social networking sites on green and sustainable entrepreneurship intentions with the indirect impact of risk propensity and self-efficacy. These substantial outcomes have essential practices and academic implications for representatives, policy makers, and entrepreneurial institutes, such as how to direct the use of such relative niche technologies for communication and the role of the internet to promote green and sustainable entrepreneurial practices among young people.

This study is an attempt to investigate the impact of information and communication technologies (ICTs) development on the participation of women in economic activities in Pakistan. Data for the period 1991-2017 was used for this research work and regressed on female economic involvement and ICTs development and another set of control variables like GDP, FDI and trade liberalization. Data sources are the WDI, IFS, and ESP. Johansen cointegration test, VECM and Granger causality tests were used to estimate data. Estimation techniques were applied after checking the properties of time series data. Results indicate the positive and significant relationship of dependent variable female economic participation and independent variables ICTs development and macro-economic variables in the long run. The study findings indicate that female economic participation has increased with the increase in ICTs in Pakistan. However, the rate of women's economic participation was not found as increasing as in other developed countries, and it is not as rapid as technology developed in the last decade.