Linking Innovation to Design: Consumer Responses to Visual Product Newness

Radford, Scott K.; Bloch, Peter

doi:10.1111/j.1540-5885.2011.00871.x

Cited by 111 publications

(139 citation statements)

References 39 publications

(49 reference statements)

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“…In fact, Radford and Bloch (2011) was unable to identify a specific visual attribute that constitutes design newness, suggesting that solely attributing newness to the design itself cannot adequately account for a product's design newness. Additional evidence has shown that consumers respond differently to design newness.…”

Section: Review Of Relevant Literature and Theoretical Framework Desimentioning

confidence: 99%

“…Consistent with this idea, consumers exhibit more positive affective reactions and aesthetic evaluations toward products with higher levels of design newness, but what the specific affective response is has not been examined (Radford & Bloch, 2011). Appraisal theories of emotions propose that all emotions are evoked by a set of cognitive appraisal (Ellsworth & Smith, 1988;Scherer, 1999;Smith & Ellsworth, 1985).…”

Section: Emotional Responses To Perceived Design Newnessmentioning

confidence: 99%

“…Previous research has demonstrated that design newness enhances product success (Talke et al, 2009) and showed that consumers exhibit considerable emotional responses toward design newness (Radford & Bloch, 2011). However, the underlying mechanism of design newness and the specific emotion generated by design newness have remained unexplored.…”

Section: Study 1bmentioning

confidence: 99%

“…Yet, limited research has empirically examined how design newness results in positive evaluation. Consumers' emotional response is one such explanation that merits investigation (see Radford & Bloch, 2011 for a review). A potential reason why emotion has been neglected in the literature is the conceptualization of design newness.…”

Section: Introductionmentioning

confidence: 99%

“…A potential reason why emotion has been neglected in the literature is the conceptualization of design newness. Design newness has been predominately conceptualized from a functional stance, whereby newness is attributed to the design itself or the deviation of design but not to consumers' perception and interpretation of the design (Radford & Bloch, 2011). However, emotions arise from a person's subjective appraisal (Ellsworth & Smith, 1988;Roseman, 1996); thus, it is unsurprising that emotional response toward design newness has remained unexplored.…”

Section: Introductionmentioning

confidence: 99%

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The neglected emotion of interest and its relevance to consumer psychology

Sung¹

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A main goal of marketing is to evoke a sense of familiarity that enhance consumers' psychological and behavioural responses. Yet, little is known about why consumers sometimes respond negatively toward familiarity and respond positively toward novelty. Specifically, the question of how affective motivation drives consumers to favor novelty is important in achieving enhanced marketing. Interest or curiosity is an emotion related to a strong approach motivation and exploratory behavior toward novelty. This thesis explores the relevance and implications of interest to consumer psychology and behavior. The investigation is grounded in emotion differentiation, appraisal theories of interest, and a functional account of emotion. It draws from literature on the exposure effect, differentiation of positive emotions, the emotion of interest, metacognitive experience of fluency, new product and innovation management, and advertising.The thesis begins with a review of the relevant literature that shows how consumers tend to paradoxically favor both familiarity and novelty (Chapter 1). In this conceptual review, I propose that the differentiation between liking and interest can explain this previously unresolved paradox.Specifically, familiarity appears to evoke liking, whereas novelty elicits interest. This chapter contributes to our understanding of how and why consumers gravitate toward novelty by providing an explanation: consumers' have dualistic tendency to favor familiarity and novelty simultaneously.The remaining chapters present three streams of research which show that consumers tend to favor novelty because it generates the emotion of interest. Chapter 2 contributes to the innovation management literature by showing that consumers' subjective perceptions of novelty toward a product design, instead of the deviation of design itself, can enhance product evaluation and behavior toward the product. Chapter 3 contributes to the advertising literature by applying appraisal theories to the elicitation of consumer interest and demonstrates that the simple advertising cue of novelty can evoke the emotion of interest. Chapter 4 contributes to the literature on consumer research by showing that disfluency (i.e., metacognitive difficulty) can serve as a cue for novelty -one that evokes interest and enhances product evaluation. This provides a potential explanation to the conflicting findings between the positive effects of fluency (through familiarity) and disfluency (through novelty) on product evaluation.Taken together, this set of studies is the first to demonstrate the relevance and implication of interest to consumer psychology and behavior. I show that product design can benefit from considering the appraisal structure of interest and, specifically, it accounts for consumers' subjective perception and affective response toward design newness. I also find that a consumer's novelty appraisal is a significant determinant of perceived interestingness of an advertisement and this can be evoked by simple advertising ...

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Section: Review Of Relevant Literature and Theoretical Framework Desimentioning

confidence: 99%

Section: Emotional Responses To Perceived Design Newnessmentioning

confidence: 99%

Section: Study 1bmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

The neglected emotion of interest and its relevance to consumer psychology

Sung¹

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Impact of visual typicality on the adoption of wearables

Lee

2020

J of Consumer Behaviour

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With the recent influx of IT firms and big-name fashion brands into the wearables market, the visual design of wearables has become a crucial factor in consumer choices. However, little research exists on this topic. Drawing upon the literature of technology adoption and design aesthetics, this study examines how the visual typicality of wearables affects their adoption by consumers. More specifically, the research tests the impact of the consumer-perceived visual typicality of smartwatches on purchase intention through the psychological antecedents to wearable adoption (i.e., effort expectancy, performance expectancy, social influence, playfulness). The hypothesized relationships among the variables were tested in an online survey with 409 U.S. participants, where fictitious smartwatch designs were employed as the stimuli. In the results, perceived visual typicality of the smartwatch designs significantly decreased perceived performance and playfulness of the watch.Perceived visual typicality also had a negative impact on participants' purchase intention. Among the four psychological antecedents to wearable adoption, perceived playfulness played the most significant role in the relationship between the visual typicality and purchase intention. The moderation effect of gender was partially supported: Visual typicality significantly decreased purchase intention for females whereas it had no impact on the wearable adoption for males. | INTRODUCTIONThe term "wearables" was coined to encompass all wearable devices that involve technologies like electronics, software, data transmitters,

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The Impact of Image Dimensions toward Online Consumers’ Perceptions of Product Aesthetics

Park

Gunn

2016

Hum Ftrs & Erg Mfg Svc

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Marketers and industrial designers devote considerable attention to the visual attributes of products, based on the premise that the visual appearance of products influences consumers' judgments of the products' attributes. This research investigated consumers' perceptions about particular types of innovative products (revolutionary technology-driven products), with 275 consumers sample purchased from an independent marketing company. To achieve the main goal, interrelations among image of product and aesthetics of product have been examined using structural equation modeling with two psychological moderators: consumer innovativeness and needs for uniqueness. The results of this study provide evidence that individual differences in uniqueness motivation moderated how online consumers' perceptions of a product's image characteristics influenced perceptions of value showing consumers' need for uniqueness was more influential toward perceptions of the product's value than perceptions of functional value. Consequently, these findings expand understanding of the consumer characteristics that respond to perceptions of products' epistemic value. C 2016 Wiley Periodicals, Inc.

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Linking Innovation to Design: Consumer Responses to Visual Product Newness

Cited by 111 publications

References 39 publications

The neglected emotion of interest and its relevance to consumer psychology

The neglected emotion of interest and its relevance to consumer psychology

Impact of visual typicality on the adoption of wearables

The Impact of Image Dimensions toward Online Consumers’ Perceptions of Product Aesthetics

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