2023
DOI: 10.1108/etpc-08-2022-0116
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Literary play gone viral: delight, intertextuality, and challenges to normative interpretations through the digital serialization of Dracula

Abstract: Purpose This study aims to explore the implications of a recent case in spring 2022 where the novel Dracula went “viral” as tens of thousands of Tumblr users participated in a serialized re-reading and discussion of the text through the hashtags #dracula and #dracula daily. Design/methodology/approach The authors use a mixed-methods sequential explanatory design approach (quant: topic modeling; qual: multimodal content analysis) to examine how users describe their own practices as well as top posts (more tha… Show more

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Cited by 5 publications
(1 citation statement)
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“…I am particularly interested in how youth mobilize counterstorytelling and transmedia storytelling to (re)center their experiences in horror texts. Expanding on my previous scholarly collaborations about literacy practices that humanize horror (Jones et al, 2022(Jones et al, , 2023, I foregrounded moments of justice-oriented youth composing that contended with the ideological precarities of fear and monstrosity. I hope to recast horror as a speculative resource that, despite its history of problematic f(r)ictions, has the potential to foster community and bear witness to our shared humanity.…”
Section: Restorying Horrormentioning
confidence: 99%
“…I am particularly interested in how youth mobilize counterstorytelling and transmedia storytelling to (re)center their experiences in horror texts. Expanding on my previous scholarly collaborations about literacy practices that humanize horror (Jones et al, 2022(Jones et al, , 2023, I foregrounded moments of justice-oriented youth composing that contended with the ideological precarities of fear and monstrosity. I hope to recast horror as a speculative resource that, despite its history of problematic f(r)ictions, has the potential to foster community and bear witness to our shared humanity.…”
Section: Restorying Horrormentioning
confidence: 99%