Literature Review: Faktor-Faktor Yang Mempengaruhi Penggunaan Informasi Pada UMKM

Aliyani, Tunida; Pramukty, Rachmat

doi:10.56799/ekoma.v2i2.1556

EKOMA

2023

DOI: 10.56799/ekoma.v2i2.1556

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Literature Review: Faktor-Faktor Yang Mempengaruhi Penggunaan Informasi Pada UMKM

Tunida Aliyani

Rachmat Pramukty²

Abstract: Penelitian terdahulu sangat berguna dan penting dalam membuat penelitian ataupun makalah akademis. Pengaruh sesama variabel dapat diperkuat dengan adanya penelitian sebelumnya. Dalam artikel ini akan mereview terkait faktor-faktor yang mempengaruhi penggunaan informasi akuntansi pada UMKM terdiri dari: tingkat pendidikan, skala usaha dan pelatihan akuntansi. Artikel literature review ini ditulis guna mengembangkan hipotesis terkait pengaruh masing-masing variabel yang hendak digunakan dalam riset berikutnya. M… Show more

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2024

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Empowering Ulos Artisans through Financial Literacy and Digital Marketing: A Sustainable Approach to Preserving Cultural Heritage in Sipirok, Indonesia

Siregar,

Nasution,

Herubawa

et al. 2024

AMJEL

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The ulos weaving business in Padang Bujur Village, Sipirok District, North Sumatra, plays a vital role in preserving cultural heritage and supporting the local economy. However, these enterprises face significant challenges, including inadequate financial management skills and limited digital marketing adoption. These issues were exacerbated during the COVID-19 pandemic, which disrupted traditional sales channels and reduced market demand. This program documents a community service program aimed at addressing these challenges through two key interventions: basic accounting training and the adoption of digital marketing strategies. The program provided artisans with practical knowledge in financial management, including transaction recording, cash flow management, and simple financial reporting. Furthermore, digital marketing solutions such as the creation of blogs, utilization of social media platforms, and optimization of e-commerce tools were introduced to expand market reach and improve product visibility. The results demonstrated a significant improvement in artisans' financial literacy and their ability to manage business finances transparently and effectively. Additionally, the implementation of digital marketing strategies increased customer engagement and broadened the market for ulos products, including access to national and international buyers. This program highlights the importance of integrating traditional craftsmanship with modern business practices to sustain micro-enterprises in the digital era. Future efforts should focus on advanced training and fostering partnerships with stakeholders to ensure long-term sustainability and growth.

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Empowering Ulos Artisans through Financial Literacy and Digital Marketing: A Sustainable Approach to Preserving Cultural Heritage in Sipirok, Indonesia

Siregar,

Nasution,

Herubawa

et al. 2024

AMJEL

View full text Add to dashboard Cite

show abstract

scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

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Literature Review: Faktor-Faktor Yang Mempengaruhi Penggunaan Informasi Pada UMKM

Cited by 1 publication

References 5 publications

Empowering Ulos Artisans through Financial Literacy and Digital Marketing: A Sustainable Approach to Preserving Cultural Heritage in Sipirok, Indonesia

Empowering Ulos Artisans through Financial Literacy and Digital Marketing: A Sustainable Approach to Preserving Cultural Heritage in Sipirok, Indonesia

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