Literature Review: K-Beauty Effect on Health Behavior and Korean Cosmetics Purchasing in Indonesia

Abstract

Background: The K-wave popularity led to increased Korean fans in Indonesia, including other sectors of Korean products. Further, the styles of the stars, look, and culture became Indonesian people's references in fashion, ideal body shape, and food consumption patterns. However, a concern was also raised about the halal status of Korean beauty products and Indonesian health behavior to meet the ideal body shape of Korean celebrities. This study aims to understand the general perspective of the K-beauty popularity effect on Indonesian people's health behavior and cosmetics purchasing intention, including its halal issues. Method: This study was conducted by reviewing relevant research articles between 2012 to 2022 on the topic through a google scholar search engine. In total, 14 articles that meet the inclusion criteria were reviewed. Results: This study found that some adolescents that worshiped Korean idols had a negative body image and did a strict diet, heavy exercise, took weight loss pills, or did plastic surgery to meet their body goals. Further, South Korean dramas significantly affect the brand image of Korean cosmetics and further increase its purchasing intention. People's knowledge of halal cosmetics, religion, and the halal label will affect their purchasing level and preference for halal cosmetics. Conclusions: This study concludes that the emerging K-beauty trend should be balanced with the knowledge about a healthy way to gain beauty and the understanding of halal cosmetics. The stakeholder should enhance the intervention to improve youngsters' knowledge and attitude toward halal cosmetics and a healthy diet.

Trastornos de la Conducta Alimentaria y Hallyu: Una revisión de la literatura

“…No obstante, es necesario señalar que el Hallyu pudiese estar teniendo efectos adversos en la población que lo consume; por ejemplo, en la revisión de la literatura realizada por Widyaningrum et al (2023), se identificó que en mujeres preadolescentes se presentó una mayor insatisfacción corporal después de ver los clips de televisión donde se mostraba el ideal de delgadez; así se concluyó que los estándares de belleza y la obsesión por los ídolos coreanos afectaron las actitudes y el comportamiento diario de los individuos participantes en los estudios revisados. Entre más frecuentemente se observen los programas de K-drama, existe una mayor probabilidad de copiar el comportamiento por parte de la audiencia, particularmente entre los preadolescentes y adolescentes que se identifican con sus modelos a seguir, situación que además puede llevar a tener consecuencias desadaptativas que impactan en la IC de los individuos.…”

“…Ahora bien, debido a que se desean alcanzar los estándares de belleza coreanos algunos productos se contemplan como "innovadores"; por ejemplo, las cremas BB ("Blemish Balm Cream", crema anti imperfecciones) y mascarillas para los ojos, que son muy populares en Indonesia, sumada a relación calidad-precio (Widyaningrum et al, 2023).…”