Literaturverzeichnis

Kroeber-Riel, Werner; Gröppel‐Klein, Andrea

doi:10.15358/9783800660346-629

Cited by 2 publications

(2 citation statements)

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“…Today, disciplines such as politics, economics and marketing have a well-developed body of knowledge on happiness to draw on. In marketing, consumer research treats happiness as an emotion within the psychological determinants of consumer behavior (Kroeber-Riel and Weinberg, 1996). The distinction between external and internal models of happiness is common to all scientific disciplines.…”

Section: Introductionmentioning

confidence: 99%

Guest editorial: Happiness and corporate social responsibility: the role of organizational culture and consumers in a sustainable economy

Cuesta-Valiño,

Gutiérrez-Rodríguez,

Ravina Ripoll

2024

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Section: Introductionmentioning

confidence: 99%

Guest editorial: Happiness and corporate social responsibility: the role of organizational culture and consumers in a sustainable economy

Cuesta-Valiño,

Gutiérrez-Rodríguez,

Ravina Ripoll

2024

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“…Numerous studies have investigated various aspects of consumer decision-making, with some attempting to predict a consumer's choice [1,2]. Most studies assume that consumers use available information, whether external, such as research on the Internet, or internal, such as previous experience with the product, to make a purchase decision.…”

Section: Introductionmentioning

confidence: 99%

Unraveling the Fallacy of Expertise: Exploring the Influence of Product-Related Experience on Consumer Perception of Product Knowledge

Lichtenstern,

Anwar,

Siddiqi

2024

Sustainability

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This paper investigates the impact of product-related experience on consumers’ perception of their knowledge about extended warranties for automobiles in Germany and its implications for sustainability. Utilizing a structural equation model and analyzing data from 467 participants, the study explores the influence of general self-confidence and product-related experience on both subjective and objective knowledge. The empirical findings highlight that while high general self-confidence and product-related experience significantly shape participants’ subjective knowledge, they do not have a similar impact on objective knowledge. Notably, previous possession, representing the highest level of product-related experience, emerges as the primary influencing factor on participants’ subjective knowledge. Surprisingly, subjective and objective knowledge does not significantly influence participants’ willingness to pay. The analysis presented in this paper underscores the importance of understanding the distinction between self-perceived knowledge and objective knowledge, particularly concerning extended warranties for automobiles and the need for accurate knowledge dissemination to inform sustainable consumer choices.

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Literaturverzeichnis

Cited by 2 publications

References 0 publications

Guest editorial: Happiness and corporate social responsibility: the role of organizational culture and consumers in a sustainable economy

Guest editorial: Happiness and corporate social responsibility: the role of organizational culture and consumers in a sustainable economy

Unraveling the Fallacy of Expertise: Exploring the Influence of Product-Related Experience on Consumer Perception of Product Knowledge

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