Live, Love, Juul: User and Content Analysis of Twitter Posts about Juul

Malik, Arshad Nawaz; Li, Yisheng; Karbasian, Habib; Hamari, Juho; Johri, Aditya

doi:10.5993/ajhb.43.2.9

Cited by 30 publications

(37 citation statements)

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“…Furthermore, by features such as hashtags, mentions, and replies, users can network and dialog with other Twitter users (Steckenbiller, 2016). Various aspects of Twitter practices has been researched in a number of domains including tourism (Sotiriadis & van Zyl, 2013), sports (Gibbs, O'Reilly, & Brunette, 2014), governance (Haro-de-Rosario, Sáez-Martín, & del Carmen Caba-Pérez, 2016), health information (Himelboim & Han, 2014;Malik et al 2019), elections (Vergeer & Hermans, 2013), and activism (Johri et al 2018;Malik et al 2018). Besides using Twitter for entertainment and leisure, the platform is predominantly used for social interaction, information sharing, information seeking, self-documentation, and selfexpression (Alhabash & Ma, 2017;Liu, Cheung, & Lee, 2010).…”

Section: Introductionmentioning

confidence: 99%

Use of Twitter across educational settings: a review of the literature

Malik

Heyman-Schrum

Johri

2019

Int J Educ Technol High Educ

Self Cite

104

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The use of social media across the educational landscape is on the rise. Subsequently, the body of research on this topic is vibrant and growing. In this article, we present findings from a review of 103 peer-reviewed scientific studies published over the last decade (2007-2017) that address the use of Twitter for educational purposes across formal and informal settings. The majority of the studies reported in the literature are descriptive case studies carried out with students in North American and European higher education settings. Analysis of these studies signals Twitter as a useful tool for communication due to high accessibility, novelty, and real-time format. Students, teachers, and other stakeholders use it as a pedagogical tool to gain information, interact and engage with each other, participate in their respective communities of interests, and share their insights about specific topics. Moreover, Twitter has the potential to enhance students' learning capabilities as well as improve their motivation and engagement due to its unique features and non-traditional teaching approach. Finally, our analysis advocates for carrying out further empirical studies focusing on digital trace data and inference, particularly in the developing countries.

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Section: Introductionmentioning

confidence: 99%

Use of Twitter across educational settings: a review of the literature

Malik

Heyman-Schrum

Johri

2019

Int J Educ Technol High Educ

Self Cite

104

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“…Contemporary methods in the field focus on two basic characterizations, user based and sentiment based. User based classification such as Malik et al (2019) andJo et al (2016) are based on the analyzing activity from a particular user or set of users, while sentiment based analyses such as Paul and Dredze (2011); Allem et al (2018) and Myslín et al (2013) are based on understanding the sentiment of the users on the basis of a new product, category or a more generalized perception of smoking in general. On the other hand, public health mention research such as Jawad et al (2015) focuses on effect of a particular type of tweet, generally health campaigns.…”

Section: Discussionmentioning

confidence: 99%

“…More recently, Malik et al (2019) explored patterns of communication of e-cigarette company Juul use on Twitter. They categorized 1008 randomly selected tweets across four dimensions, namely, user type, sentiment, genre, theme.…”

Section: )mentioning

confidence: 99%

“…Information pertaining to new flavors and innovations in the industry and surrounding culture have generated sizable traffic on social media as well (Hilton et al, 2016). Studies show that social acceptance is a leading factor to the use and proliferation of e-cigarettes, with some reports claiming as many as 2.39 million high school and 0.63 million middle school students having used an e-cigarette at least once (Malik et al, 2019;Mantey et al, 2019). However, there are strong claims suggesting the use of e-cigarettes as a 'gateway' drug for other illicit substances (Unger et al, Figure 1: Procedure for Data Collection.…”

Section: Introductionmentioning

confidence: 99%

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SmokEng: Towards Fine-grained Classification of Tobacco-related Social Media Text

Pant

Yanamandra²,

Debnath

et al. 2019

Proceedings of the 5th Workshop on Noisy User-Generated Text (W-Nut 2019)

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“…14 The Juul brand and other brands of pod vapes, along with ENDS marketers, online vendors and retail stores, aggressively employed social media to advertise and promote Juul and Juuling, and there is evidence that adolescents actively participate in Juul-related social media conversations. [17][18][19][20] Although ENDS marketing and promotion on social media have been largely unregulated, the FDA has increased its scrutiny of ENDS products and marketing since the issuance of the Deeming regulation in 2016. 21 Partly due to concerns regarding Juul's rapid ascension to youth popularity, in March 2018 a coalition of public health groups sued the FDA for delaying rules on ENDS and cigars by granting lengthy deadline extensions to manufacturers seeking product approval.…”

Section: Introductionmentioning

confidence: 99%

At the speed of Juul: measuring the Twitter conversation related to ENDS and Juul across space and time (2017–2018)

et al. 2020

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BackgroundElectronic nicotine delivery systems (ENDS) are the most-used tobacco product by adolescents, and Juul has rapidly become the most popular ENDS brand. Evidence indicates that Juul has been marketed heavily on social media. In light of recent lawsuits against the FDA spurred by claims that the agency responded inadequately to this marketing push, measuring the social media conversation about ENDS like Juul has important public health implications.MethodsWe employed search filters to collect Juul-related and other ENDS-related data from Twitter in 2017–2018 using Gnip Historic PowerTrack. Trained coders labelled random samples for Juul and ENDS relevance, and the labelled samples were used to train a supervised learning classifier to filter out irrelevant tweets. Tweets were geolocated into US counties and their fitness for use was assessed.ResultsThe amount of Juul-related tweets increased 67 times over the study period (from 18 849 in the first quarter of 2017 to 1 287 028 in the last quarter of 2018), spreading widely across US counties. By the last quarter 2018, 34% of US counties had more than 6 Juul-related posts per 10 000 people, up from 0% in the first quarter 2017. However, during the same period, the total of non-Juul ENDS-related tweets decreased by 25%.ConclusionsJuul-related content grew exponentially on Twitter and spread across the entire country during the time when the brand was gaining market share. This social media buzz continued to increase even after FDA’s multiple interventions to curb promotions targeting minors.

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Live, Love, Juul: User and Content Analysis of Twitter Posts about Juul

Cited by 30 publications

References 0 publications

Use of Twitter across educational settings: a review of the literature

Use of Twitter across educational settings: a review of the literature

SmokEng: Towards Fine-grained Classification of Tobacco-related Social Media Text

At the speed of Juul: measuring the Twitter conversation related to ENDS and Juul across space and time (2017–2018)

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