Live music in a virtual world

Kent, M.; Ellis, Katie

doi:10.1016/b978-0-08-100067-0.00007-5

Cited by 4 publications

(1 citation statement)

References 8 publications

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“…Whilst virtual festival spaces may “lack the smell of sweat and drinks that a person might experience at an analog concert” (Kent and Ellis, 2015, p. 86) and may not “corporeally perform fan identities” (Rendell, 2021, p. 1103), digital media encourage textual productivity and interactivity between audience members, albeit in a more nuanced way. In his study of live music portal shows, Rendell (2021) found that online audience members used emojis available in on-screen chat forums to imitate in situ live show behaviours, such as clapping, and throwing horns.…”

Section: Literature Reviewmentioning

confidence: 99%

Experience, satisfaction and loyalty in the context of online music festivals in China

Wang,

Codina,

Sun

et al. 2024

IJEFM

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PurposeThe COVID-19 pandemic has prompted the fast growth of online music festivals. This paper explores how festivalgoers' experience affects their satisfaction and drives their loyalty to re-attend online music festivals in China.Design/methodology/approachBased on an understanding of the music festival experience and the characteristics of live-streamed performances, this paper investigates five factors that affect festivalgoers' satisfaction and loyalty, namely the music experience, ambience experience, separation experience, social experience and novelty experience. The relationships between festivalgoers' experience, satisfaction and loyalty are also explored using structural equation modelling techniques.FindingsThe empirical results suggest that four of the above-mentioned five factors of the online music festival experience directly affect festivalgoers' satisfaction and loyalty. The online mode is a rapid adaptation of and preferred alternative to offline music festivals, whilst the creation of the experience, along with satisfaction with and loyalty to the online music festival, are determined by different factors compared to offline modes. Overall festival satisfaction positively enhances the relationship between festivalgoers' experience and loyalty to online music festivals.Practical implicationsThis study offers a range of practical and managerial implications for organisers of online music festival, similar activities such as live-streaming concerts and stage performances and hybrid events.Originality/valueThis study explores a phenomenon that has evolved quickly since COVID-19 and will, potentially, have an ongoing and enduring impact on the music festival sector. It differentiates the understanding of festivalgoers' experience in online and offline modes, which is a new addition to the literature. It also enriches the theoretical understanding of the experience of, satisfaction with and loyalty to online music festivals.

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Section: Literature Reviewmentioning

confidence: 99%

Experience, satisfaction and loyalty in the context of online music festivals in China

Wang,

Codina,

Sun

et al. 2024

IJEFM

View full text Add to dashboard Cite

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Splendour XR: Place, Experience and Liveness at a Virtual Music Festival

Green

2023

Leisure Sciences

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Staying in, rocking out: Online live music portal shows during the coronavirus pandemic

Rendell

2020

Convergence: The International Journal of Research into New Med

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The 2020 Covid-19 global pandemic has greatly impacted societies around the world, where governmental strategies to curb and control the outbreak have resulted in citizens being unable to attend public businesses and spaces. For musicians who rely on touring as a dominant part of their income, the pandemic has had a hugely negative effect on their finances since they can no longer play face-to-face shows. However, a number of artists have turned to digital media to remedy this, performing online to audiences via Web 2.0 platforms. To better understand this cultural phenomenon, the article introduces the concept of portal shows that employ a converge between traditional live gigs, screen media and new media technologies. Analysing the textual, affective, performative and economic dynamics of portal shows, the article examines three differing case studies: Code Orange’s album release show on Twitch.TV, Beach Slang’s acoustic performance on StageIt and Delta Sleep’s in-store show on Instagram. In doing so, the article argues portal shows offer novel and nuanced ways artists and audiences can engage with one another through spatial convergence afforded by video streaming technologies and digital interfaces. Such live events also offer just-in-time fan engagement but does so within a digital transcultural remit, aiding the support of virtual scenes. As a result, the article expands on what is considered pandemic media and subsequent audience affective registers and enriches the study of the music industry’s engagement with digital media and wider convergence cultures more generally.

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Live music in a virtual world

Cited by 4 publications

References 8 publications

Experience, satisfaction and loyalty in the context of online music festivals in China

Experience, satisfaction and loyalty in the context of online music festivals in China

Splendour XR: Place, Experience and Liveness at a Virtual Music Festival

Staying in, rocking out: Online live music portal shows during the coronavirus pandemic

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