Collagen ␣1(I) mRNA is posttranscriptionally regulated in hepatic stellate cells (HSCs). Binding of protein factors to the evolutionary conserved stem-loop in the 5-untranslated region (5 stem-loop) is required for a high level of expression in activated HSCs. The 5 stemloop is also found in ␣2(I) and ␣1(III) mRNAs. Titration of the 5 stem-loop binding factors by a stably expressed RNA containing the 5 stem-loop (molecular decoy) may decrease the expression of these collagen mRNAs. We designed a 108-nt RNA that is transcribed from the optimized mouse U7 small nuclear RNA gene and contains the 5 stem-loop (p74WT decoy). This decoy accumulates in the nucleus and in the cytoplasm. When expressed in NIH 3T3 fibroblasts, the p74WT decoy decreased collagen ␣1(I) mRNA level by 60% and decreased collagen type I secreted into the cellular medium by 50%. We also expressed this decoy in quiescent rat HSCs by adenoviral gene transfer. Quiescent HSCs undergo activation in culture, resulting in a 60 -70-fold increase in collagen ␣1(I) mRNA. The decoy decreases collagen ␣1(I) mRNA expression by 50 -60% during activation of HSCs. It also decreases collagen ␣2(I) mRNA expression and collagen ␣1(III) mRNA expression. The cellular levels of collagen ␣1(I) propeptide and of disulfide-bonded collagen type I trimer are reduced by 70%. However, the p74WT decoy did not decrease ␣ smooth muscle actin protein or the mRNA levels of glyceraldehyde-3-phosphate dehydrogenase and interleukin-6. The p74WT decoy was also introduced into activated human HSCs. In these cells, the decoy decreased collagen ␣1(I) propeptide and disulfide-bonded collagen trimer by 50 -60%. These results indicate that the 5 stem-loop specifically regulates fibrillar collagen synthesis and represents a novel target for antifibrotic therapy. The molecular decoys provide a generalized method of assessing the functional significance of blocking the interactions of mRNA and proteins.Cirrhosis is characterized by the accumulation of extracellular matrix proteins in the liver, including type I collagen (1, 2). Hepatic stellate cells (HSCs 1 ; also named Ito cells, lipocytes, or fat-storing cells) are the major cell type responsible for collagen synthesis in the cirrhotic liver (3, 4). In normal liver, quiescent HSCs store vitamin A (5) but only express trace amounts of type I collagen. Upon a fibrogenic stimulus, HSCs become activated, a process in which they lose retinoid droplets, proliferate, change morphologically into myofibroblasts, and increase their synthesis of extracellular matrix proteins (6, 7). Culturing quiescent HSCs on plastic causes activation similar to that seen in liver fibrosis in vivo, including the accumulation of collagen ␣1(I) mRNA (7, 8). This provides a simple model system to study HSC activation and collagen gene regulation.Expression of the collagen ␣1(I) gene is regulated at the transcriptional and posttranscriptional level, producing an increase in the mRNA steady-state levels by 60 -70-fold in activated HSCs compared with quiescent HSCs (9). T...