Abstract:In this paper I will pose a challenge to digital heritage visualisation that takes as its starting point the weirdness of the digital world in comparison to everyday experience. Related to this is the apparent inability for digital objects to benefit from or acquire aura from their originals. I contend that, unless mitigated, these properties will cause a continuing lack of engagement with digital heritage visualisation beyond the professional and academic circles in which they are created. Contrary to expectations, I will argue digital objects can indeed manifest an auratic quality and that this is in fact fundamental to how they are received by various audiences. I contend that both aura and the intimate relationship between digital representation, aesthetics and the creative imagination need to be understood and embraced in practice. Finally, I will suggest some ways of addressing the challenge by looking at modes of co-production, physical replication and aesthetic quality.
The ChallengeOver the last two decades, digital visualisation methodologies have become firmly embedded in the canon of archaeological practice. Archaeologists and heritage managers have drawn on a range of recording technologies to generate highly accurate datasets of historic objects, monuments and landscapes. They have also increasingly drawn on the rich functionality of 3D modelling packages to create visualisations and reconstructions of the past. 3D datasets, and the visualisations generated from them, are used in site recording, site management, structural analysis, archaeological interpretation and hypothesis testing, and increasingly, as a dissemination mode for broader audiences. In this paper I will focus on the challenge we face in using heritage visualisation to help us think anew about the past itself, rather than strictly in relation to their function as digital documents of real world heritage objects, structures and landscapes.In the digital domain long-standing issues of data integration, discovery and long-term preservation have now begun to be tackled in a meaningful way. Engagement with multiple audiences through digital visualisation is possible and, if good practice is followed, the visualisations are discoverable, referenceable (e.g. via DOI), contextualised and permanently available. This should herald a Golden Age in heritage visualisations. However, there is a danger that the quest for new technological approaches, precision, accuracy and apparent realism becomes an end in itself, following a path that Huggett has referred to as technological fetishism [1]. In this paper, I will argue that there remain significant challenges that need to be addressed if we are to capitalise on this potential Golden Age.