In this work we present an extensive study of the scaling symmetry typical of a paraxial wave theory. In particular, by means of a Lagrangian approach we derive the conservation law and the corresponding generalized charge associated with the scale invariance symmetry. In general, such a conserved charge, q s say, can take any value that remains constant during propagation. However, it is explicitly proven that for the whole class of physically realizable shape-invariant fields, that is, fields whose intensity distribution maintains its shape on propagation, q s must necessarily vanish. Finally, an interesting relation between such charge q s and the effective radius of a beam, as introduced by Siegman some years ago, is derived.