As a strategic guarantee for the rapid development of electric vehicles, the construction and development of electric vehicle charging infrastructure (EVCI) is closely related to the industrial policies formulated by the government. This paper takes policy texts relevant to EVCI in China since 2014 as the research materials, taking policy instruments and the industrial chain as analysis dimensions. Policy content analysis is conducted to explore the EVCI policy content, structure characteristics of policy instruments, and evolution characteristics of EVCI policy in China. Our research reveals that China’s EVCI policy system is relatively perfect, but the use of policy instruments is not balanced and, in particular, is not coordinated with the EVCI industrial chain they supported. In this regard, the government should pay more attention to the use of demand-side policy instrument to enhance the driving force for the development of the EVCI industry. With more scientific and reasonable arrangement of the distribution and implementation of policy instruments in the EVCI industrial chain, the benign development of China’s EVCI industry can be promoted. This research contributes to strengthening the management and policy instrumentation of the central Chinese government, in order to support the realization of good governance of EVCI and the new energy vehicle development.