Location Based Target Advertising

Kölmel, Bernhard; Alexakis, Spiros

doi:10.1007/978-1-4615-0381-1_3

Cited by 21 publications

(22 citation statements)

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“…These systems, and their commercial counterparts, have almost always included some sort of privacy module, since even in early wireless advertising efforts it had been reported that participants had privacy concerns regarding location-based advertising [4]. Yet, while this module was always present in discussions [7], it has normally been regarded as a simple "opt-in" or "opt-out" 1 mechanism. Even in focused consumer inquiries, the discussion is largely focused on whether or not users would be willing to opt-in [15,16].…”

Section: Related Workmentioning

confidence: 99%

When are users comfortable sharing locations with advertisers?

Kelley

Benisch

Cranor

et al. 2011

Proceedings of the SIGCHI Conference on Human Factors in Computing Systems

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As smartphones and other mobile computing devices have increased in ubiquity, advertisers have begun to realize a more effective way of targeting users and a promising area for revenue growth: location-based advertising. This trend brings to bear new questions about whether or not users will adopt products involving this potentially invasive form of advertising and what sorts of protections should be given to users. Our real-world user study of 27 participants echoes earlier findings that users have significant privacy concerns regarding sharing their locations with advertisers. However, we examine these concerns in more detail and find that they are complex (e.g., relating to not only the quantity of ads, but the locations they receive them at). With advanced privacy settings users stated they would feel more comfortable and share more information than with a simple opt-in/opt-out mechanism.

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Section: Related Workmentioning

confidence: 99%

When are users comfortable sharing locations with advertisers?

Kelley

Benisch

Cranor

et al. 2011

Proceedings of the SIGCHI Conference on Human Factors in Computing Systems

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“…For instance in this way drivers or people getting close to the area of the shopping mall are could be send special promotional or discount ads. The shopping malls in Turkey have not started using LBS service however this is a promising new smart technology use which is getting more and more 4 popular in Europe while getting used on a more wide scale basis (Kölmel and Alexakis, 2002).…”

Section: Customer Tracking and Database Marketingmentioning

confidence: 99%

Smart Technology Applications in Contemporary

Krom¹

2010

AJIT

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ABSTRACT:The uses of smart technology in shopping malls are both variable and necessary for all shopping malls where shopping mall management wants to provide basic and mandatory technological needs like for security, energy management and conservation as well as for entertainment and commercial aims, customer tracking and data-base obtaining for marketing reasons.This study portrays the smart technology uses in shopping malls in Turkey as well as providing information about latest smart technology developments. A future promising country like Turkey, which has reached the opening of 135 shopping malls across the nation within 20 years, also gives promise for tracking the latest developments in smart technology applications in shopping malls.Key Words: Smart technology, customer loyalty, store experience. ÖZET:Alışveriş merkezlerinde akıllı teknolojilerin kullanımı çeşitli olmakla beraber bütün alışveriş merkezi yönetimleri açısından güvenlik, enerji yönetimi ve tasarrufu gibi temel ve zorunlu teknolojik ihtiyaçlarını karşılanmasının yanı sıra eğlence ve ticari amaçlar, müşteri takibi ve bunun yanı sıra pazarlama amaçlı veri-tabanı oluşturabilmek için gereklidir.Bu makale Türkiye'deki alışveriş merkezlerinde akıllı teknoloji kullanım alanlarının profilini sunmakla birlikte akıllı teknoloji gelişmeleri hakkında bilgi sağlamaktadır. Türkiye gibi gelecek vaat eden bir ülke de 20 yıl içerisinde 135 alışveriş merkezi açılmıştır ve bu gerçekte alışveriş merkezlerindeki akıllı teknoloji uygulamaları hakkındaki gelişmeleri takip etmek açıcısından ümit vaat edicidir.

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“…The "time difference of arrivaP'-method (TDOA) calculates the current position referring to the observed time difference of arrival of radio signals from several base stations (Zeimpekis et al, 2003). Applying the idea of location based services (LBS) to advertising one could provide an user with advertisement concerning facilities not far away from his current location (Aalto et al, 2004;Kolmel and Alexakis, 2002) or even suggest a route to get there (Ververidis and Polyzos, 2002). But "location" is just one example for context information; there are many other examples like time or weather and MoMa is designed to handle all kinds of thinkable context parameters.…”

Section: Potentials Of Mobile Advertisingmentioning

confidence: 99%

A System for Mobile and Wireless Advertising

Decker

Bulander

Schiefer

et al. 2005

IFIP — The International Federation for Information Processing

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Abstract:Mobile terminals are an interesting medium for advertising because of the high penetration rates and their character as personal communication devices. Since advertising in general has the reputation of being something annoying there has to be some kind of incentive mechanism to obtain permission from the consumers for advertising on their mobile terminals. The MoMa-system for mobile and wireless advertising described in the following article focuses on personalized information as such an incentive mechanism. For the provision of personalized information a system requires personal data like profile information and the current location of an user. But there are privacy concems when providing such information for a mobile advertising application, of course. Thus we designed MoMa in a way to realize both of this conflicting requirement: personalized information and guaranteeing data protection.

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Location Based Target Advertising

Cited by 21 publications

References 0 publications

When are users comfortable sharing locations with advertisers?

When are users comfortable sharing locations with advertisers?

Smart Technology Applications in Contemporary

A System for Mobile and Wireless Advertising

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