2005
DOI: 10.1016/j.annals.2005.03.003
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Locational strategies of international hotel chains

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Cited by 99 publications
(82 citation statements)
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References 24 publications
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“…This, however, has not been confirmed across all locations (Johnson & Vanetti, 2005). Larger formal institutional distance can, so it is argued here, decrease the impact of standardised marketing strategies.…”
Section: Marketingmentioning
confidence: 77%
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“…This, however, has not been confirmed across all locations (Johnson & Vanetti, 2005). Larger formal institutional distance can, so it is argued here, decrease the impact of standardised marketing strategies.…”
Section: Marketingmentioning
confidence: 77%
“…Most notably the recently emphasised importance of cities rather than regions or countries in international business (e.g. Johnson & Vanetti, 2005;Beugelsdijk & Mudambi, 2013, Dahms, 2015. From an empirical perspective, however; data collection on country level is already a daunting task for any international business researcher.…”
Section: Resultsmentioning
confidence: 99%
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