“…Besides the impact of the Web 2.0, the development of mobile technologies has caused one of the most significant changes to tourists experiencing travel. The advances of the mobile market are highly relevant to tourism, as one of the industries that can use the advantages of the mobile information medium most (Brown & Chalmer, 2003;Umlauft, Pospischil, Niklfeld & Michlmayr, 2003). Due to their ubiquity, constant connectivity and access to information anywhere and anytime (Green, 2002), mobile technologies have led to a behavioural transformation of tourists from "sit and search" to "roam and receive" (Pihlström, 2008).…”