“…The vast majority of empirical research for the Mexican stock market ignores the role of investor sentiment (Curci, Grieb, & Reyes, 2003; Diamandis, 2008; Herrera & Lockwood, 1994; Lopez-Herrera & Ortiz, 2011; Lopez-Herrera, Ortiz, & de Jesus, 2012; Ortiz, Cabello, & de Jesús, 2006; Roden, Lizola-Margolis, & Salgado, 2012). To our knowledge, only Perez-Liston and Huerta (2012) take into account the influence of Mexican sentiment on Mexican stock market returns.…”