“…A wide range of studies have examined the role of performance relative to historical and/or social aspirations on risk taking. In this literature, managerial risk taking has been operationalized as acquisitions (Audia & Greve, 2006;Greve, 2008Greve, , 2011Iyer & Miller, 2008;Kim, Finkelstein, & Haleblian, 2015), entrance into new markets (Barreto, 2012), innovation (Chen, 2008;Chen & Miller, 2007;Gaba & Bhattacharya, 2012;Gaba & Joseph, 2013;Greve, 2003;O'Brien & David, 2014;Vissa, Greve, & Chen, 2010), illegal behavior (Baucus & Near, 1991;Harris & Bromiley, 2007;Madsen, 2013), and organizational change (Arrfelt, Wiseman, & Hult, 2013;Baum & Dahlin, 2007;Greve, 1998;Labianca, Fairbank, Andrevski, & Parzen, 2009;Lant, Milliken, & Batra, 1992;Massini, Lewin, & Greve, 2005;Park, 2007). Most of these studies have found evidence supporting BTOF main-effect predictions of greater managerial risk taking after underperforming and lower levels of risk taking when over performing.…”