Looking Good in the Eyes of Stakeholders: Corporate Giving and Corporate Acquisitions

Gao, Yongqiang; Zhang, Miaohan; Yang, Haibin

doi:10.1007/s10551-022-05178-y

Cited by 7 publications

(2 citation statements)

References 100 publications

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“…In the face of socio-economic problems such as the stagnant sales of agricultural and sideline products, consumers’ active participation in philanthropic live-streaming sales may largely alleviate the sharp decline in farmers’ income affected by the pandemic. Therefore, it becomes very important to invite streamers with a high charitable reputation to increase the participation intentions of consumers in the campaigns ( Monfort et al, 2021 ; Gao et al, 2022 ). Streamers and platforms with prior philanthropic behaviors will more likely convince consumers that the current philanthropic sales are credible routines that resonate better with consumers.…”

Section: Discussionmentioning

confidence: 99%

Philanthropic sales in live-streaming shopping: The impact of online interaction on consumer impulse buying

Zhou²,

Duan³

2022

Front. Psychol.

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As philanthropic sales via live-streaming shopping have played an important role in alleviating the huge backlog of agricultural products during the outbreak of the COVID-19 pandemic, this paper aims to study how online interaction in philanthropic marketing exerts influence on consumer impulse buying behaviors. We empirically explore four major dimensions of online interactions in philanthropic live-streaming sales, i.e., the live streamers’ image, the herd effect of consumers, the responsiveness of sellers, and the mutual trust between consumers. The results reveal that the herd effect of consumers and the responsiveness of sellers could promote consumers’ empathy ability toward the growers of the products sold lively, whereas the live streamers’ image and the mutual trust between consumers have little effect on empathy promotions. Meanwhile, both the consumers’ empathy ability and the live streamers’ image positively affect consumers’ impulse buying behavior, which suggests a partial moderating role of consumers’ empathy ability. Lastly, by taking both social and business perspectives, we provide managerial implications for improving the effectiveness and efficiency of philanthropic live-streaming sales to alleviate social and economic pressure in emergencies.

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Section: Discussionmentioning

confidence: 99%

Philanthropic sales in live-streaming shopping: The impact of online interaction on consumer impulse buying

Zhou²,

Duan³

2022

Front. Psychol.

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“…He illustrates the idea by finding that Korean analysts' earnings dispersion negatively affects the corporate social donation amount. Some researchers (e.g., Gao et al, 2022) suggest social donation has a positive relationship with mergers and acquisitions. They indicate that social donation is a way to attract more pessimistic stakeholders, who may sometimes become a barrier when firms are doing further mergers and acquisitions.…”

Section: Corporate Social Donationmentioning

confidence: 99%

Will Company’s Social Donation Impact it’s Stock Performance? Evidence from China

Ma¹

2023

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With increasing market attention to corporate Environment, Social and Governance (ESG) practice. Corporate social donation plays an important part in a firm’s stock performance. Through regression analysis, this study aims to determine the relationship between corporate social donation surprise and a firm’s abnormal stock return in the next few periods. I analyzed 484 Chinese public companies from A and B shares and obtained the social donation amount from 2010-2020. The results show a positive and significant relationship between corporate social donation surprise and the firm’s abnormal stock return in the next two years. The analysis also indicates corporate social donation’s impact is stronger after COVID-19. For robustness checks, the study utilizes reverse causality analysis and nonlinear regression. I find that there is little possibility of a reverse impact from the company’s abnormal stock return. In addition, the result suggests the impact of corporate social donation appears to be an inverse U-shape. I also examine the different impacts on different market conditions. The findings of this study provide evidence for previous literature and guidance for proper corporate social donations.

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Greening the future: How mergers and acquisitions in China tackle carbon challenges

Cui,

Ding,

Han

et al. 2024

Energy Economics

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Looking Good in the Eyes of Stakeholders: Corporate Giving and Corporate Acquisitions

Cited by 7 publications

References 100 publications

Philanthropic sales in live-streaming shopping: The impact of online interaction on consumer impulse buying

Philanthropic sales in live-streaming shopping: The impact of online interaction on consumer impulse buying

Will Company’s Social Donation Impact it’s Stock Performance? Evidence from China

Greening the future: How mergers and acquisitions in China tackle carbon challenges

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