Looking through the Glassdoor: The stories that B2B salespeople tell

Lam, Joey; Mulvey, Michael S.; Robson, Karen

doi:10.1016/j.indmarman.2022.07.004

Cited by 11 publications

(4 citation statements)

References 41 publications

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“…On Glassdoor, employees award their employers a star rating, ranging from one to five, which serves as a proxy for general job satisfaction (Becherer et al , 1982; Lam et al , 2022); we calculated the mean score for each firm and refer to this as company rating in Figure 1. Next, we used LIWC2015 to generate scores that profile the categories and frequencies of words in individuals’ job reviews.…”

Section: Methodsmentioning

confidence: 99%

“…Our research confirms that linguistic clues in job reviews provide valuable insights through both writing style and the presence of discrete negative emotion words. Building on the insights of Lam et al (2022), it is evident that negative emotion words in job reviews can genuinely signal company culture issues. For example, frequent use of words such as "toxic," "hostile" or "stressful" indicates a less-than-ideal workplace environment, pointing to the need for cultural improvements.…”

Section: Theoretical and Managerial Implicationsmentioning

confidence: 99%

“…First, we explore cultural values through the perspective of employees. Job reviews may provide a more realistic portrayal of the corporate culture than official company statements such as corporate websites and annual reports (Lam et al , 2022). Second, we provide insight into the culture experienced by members of the B2B salesforce specifically.…”

Section: Understanding Organizational Culturementioning

confidence: 99%

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Culture uncovered: B2B salesforce job reviews as windows into corporate values

Lam,

Mulvey,

Robson

et al. 2023

JBIM

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Purpose This study aims to help uncover corporate culture and values to attract and retain talent by understanding job reviews written by business-to-business (B2B) salespeople. Design/methodology/approach Over 40,000 job reviews on Glassdoor.com are analyzed by a dictionary-based content analysis tool, Linguistic Inquiry and Word Count (LIWC2015), to explore the links between corporate culture and linguistics characteristics of reviews as articulated by B2B salespeople. This study adopted a multidimensional scaling approach based on the nine cultural value scores to create a map of corporate profiles. A projection of the LIWC2015 scores on this map uncovers differences in language patterns and emotions expressed across the profiles. Findings Findings reveal a map of corporate profiles with two dimensions, namely, product-centricity and customer-centricity, that divide salesforce subculture into a 2 × 2 matrix of four types: Empathic Innovators, Product Pioneers, Customer Champions and Commodity Traders. Originality/value This study combined two data sets, scores on CultureX’s nine cultural values (agility, collaboration, customer orientation, diversity, execution, innovation, integrity, performance and respect) and job reviews on Glassdoor.com. This research seeks to develop profiles of the organizational culture and to use a blend of qualitative and quantitative methods. This study adds to the literature on salesforce subculture and showcases a solution to the methodological difficulty in categorizing and measuring culture.

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Section: Methodsmentioning

confidence: 99%

Section: Theoretical and Managerial Implicationsmentioning

confidence: 99%

Section: Understanding Organizational Culturementioning

confidence: 99%

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Culture uncovered: B2B salesforce job reviews as windows into corporate values

Lam,

Mulvey,

Robson

et al. 2023

JBIM

Self Cite

View full text Add to dashboard Cite

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“…Applications of social listening in public health and well-being contexts include studies of patients' reactions to knee replacement surgery ( Pitt, Mulvey, and Kietzmann, 2018 ), gamblers' reflections on problem gambling ( Brown, Caruna, Mulvey, and Pitt, 2021 ), expressions of stigma against people with dementia ( Bacsu et al , 2022 ), public attitudes towards vaccines ( Fazel et al , 2021 ), job satisfaction and turnover ( Lam, Mulvey, and Robson, 2022 ), and retirement travel planning ( Mulvey, Padgett, and Lever, 2022 ), using diverse online data sources including discussion forums, review platforms, Facebook , Twitter, and Reddit . In addition, social media methods are well-suited to collecting and analyzing data rapidly in times of crisis or responding to emerging trends, such as the COVID-19 pandemic ( Picone et al , 2020 ; Reid and Duffy, 2018 ).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Upholding dignity during a pandemic via Twitter

Mulvey

O’Sullivan²,

Fraser³

2023

F1000Res

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Background: This article investigates how people invoked the concept of dignity on Twitter during the first year of the COVID-19 pandemic, with a secondary focus on mentions of dignity in the context of older adults and ageing. Methods: We report the results of a study that combines text analytic and interpretive methods to analyze word clusters and dignity-based themes in a cross-national sample of 1,946 original messages posted in 2020. Results: The study finds that dignity discourse on Twitter advances five major themes: (a) recognize dignity as a fundamental right, (b) uphold the dignity of essential workers, (c) preserve the dignity of at-risk populations, (d) prevent cascading disasters that exacerbate dignity's decline, and (e) attend to death, dignity, and the sanctity of life. Conclusions: Moreover, messages focusing on older adults lamented the disproportionate death toll, the terrible circumstances in long-term care homes, the added impact of suspended meal delivery services and the status of older people living below the poverty line.

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