Los verbos de percepción en el discurso turístico promocional

Abstract

Persuasion is the dominant function of tourist promotional texts and is fostered through the use of certain lexical devices such as verbs of perception, which engage readers and arouse in them pleasant feelings. This paper aims to compare verbs of perception in English and Spanish through the exploitation of a bilingual comparable corpus of five British and five Spanish institutional websites. In particular, the analysis conducted seeks to (1) determine which language expresses more perceptions through verbal forms, (2) analyse to what extent each language uses verbs of sensory and intellectual perception, and (3) identify equivalent verbs in both corpora. In general terms, the results show that the English corpus includes a higher frequency of verbs of perception, cognitive verbs prevail over sensory ones in both corpora, and there exist equivalent verbs which are more used in one language than in the other.

Constructing Persuasion in Tourism Promotion Websites: A Corpus-Assisted Study of Hyphenated Adjectives in English

“…Attitude, engagement, and self-mention markers have been identified as significant elements in this regard (Labarta Postigo & Suau Jiménez, 2006;Suau Jiménez, 2015. Moreover, verbs of perception, which evoke pleasurable sensations and recreate the tourist experience, have been examined (Mocini, 2005;Pérez Vázquez, 2011;Soto-Almela & Navarro-Coy, 2018). Modal expressions of necessity have also been pinpointed as explicit markers of persuasion (Radovanović, 2020).…”

Recurrence, emotion and appropriateness in English and Spanish. The language of tourism on promotional websites

“…Tourism promotional language is considered as a sub-genre with its own specific peculiarities that need to be taken into account in translation and in the training of translators (Durán-Muñoz, 2012;Soto-Almela & Navarro-Coy, 2018). Indeed, the most appropriate translation strategies and techniques should be adopted according to the proportion and levels in which such peculiarities are applied to each language.…”