<p><strong>Abstract.</strong> Magnetic resonance imaging and spectroscopy often suffer from a low intrinsic sensitivity, which can in some cases be circumvented by the use of hyperpolarization techniques. Dissolution-dynamic nuclear polarization offers a way of hyperpolarizing <sup>13</sup>C spins in small molecules, enhancing their sensitivity by up to four orders of magnitude. This is usually performed by direct <sup>13</sup>C polarization, which is straightforward but often takes more than an hour. Alternatively, indirect <sup>1</sup>H polarization followed by <sup>1</sup>H&#8594;<sup>13</sup>C polarization transfer can be implemented, which is more efficient and faster but is technically very challenging and hardly implemented in practice. Here we propose to remove the main roadblocks of the <sup>1</sup>H&#8594;<sup>13</sup>C polarization transfer process by using alternative schemes with: (i) less rf-power; (ii) less overall rf-energy; (iii) simple rf-pulse shapes; and (iv) no synchronized <sup>1</sup>H and <sup>13</sup>C rf-irradiation. An experimental demonstration of such a simple <sup>1</sup>H&#8594;<sup>13</sup>C polarization transfer technique is presented for the case of [1-<sup>13</sup>C]sodium acetate, and is compared with the most sophisticated cross-polarization schemes. A polarization transfer efficiency of ~&#8201;0.43 with respect to cross-polarization was realized, which resulted in a <sup>13</sup>C polarization of ~&#8201;8.7&#8201;% after ~&#8201;10 minutes of microwave irradiation and a single polarization transfer step.</p>