Present work reports the synthesis, structural and magnetic properties of BaFe 11 O 17.5 and La 2 O 3 doped (Ba La 0.05 Fe 11 O 17.575 , BaLa 0.1 Fe 11 O 17.65 , BaLa 0.2 Fe 11 O 17.80 and BaLa 0.3 Fe 11 O 17.95) ferrites produced through powder metallurgy method with escalated magnetic properties. Phase evaluation, crystal structure, microstructure, and magnetic properties thermomagnetic characteristics for the La doped and La free ferrites have been investigated at varying sintered temperatures. XRD studies revealed that BaFe 12 O 19 phase is formed at 900 C through the reaction of Fe 2 O 3 and BaFe 2 O 4 . Electron microscopy studies elucidated that microstructural features depend critically on the heat treatment conditions as well as La content. La addition up to 1.0 mole found to be beneficial to refine particle size close to single domain wall size, which, in turn, led to enhance magnetic properties of the ferrite. Optimum magnetic properties for the La free BaFe 11 O 17.5 are H c =4.4kOe, B r =1.9kG, and (BH) max =0.85MGOe which were improved to H c =4.9kOe, B r =2.4kG and (BH) max =1.2MGOe with La 2 O 3 additive. The La 2 O 3 acts as a grain growth inhibitor and led to enhance high coercivity of 4.9kOe in the ferrite. The dielectric constant and dielectric loss factor decrease monotonically with increasing applied frequency at the constant temperature. Permeability is found to be sensitive to density and microstructural components like grain size and porosity of the sintered ferrites.