More than 130 pure rotational transitions of 46 TiO, 47 TiO, 48 TiO, 49 TiO, 50 TiO, and 48 Ti 18 O are recorded using a high-resolution mm-wave supersonic jet spectrometer in combination with a laser ablation source. For the first time a mass-independent Dunham-like analysis is performed encompassing rare titanium monoxide isotopologues, and are compared to results from high-accuracy quantum-chemical calculations. The obtained parametrization reveals for titanium monoxide effects due to deviations from the Born-Oppenheimer approximation. Additionally, the dominant titanium properties enable an insight into the electronic structure of TiO by analyzing its hyperfine interactions. Further, based on the mass-independent analysis, the frequency positions of the pure rotational transitions of the short lived rare isotopologue 44 TiO are predicted with high accuracy, i.e., on a sub-MHz uncertainty level. This allows for dedicated radio-astronomical searches of this species in core-collapse environments of supernovae.