2021
DOI: 10.6035/2174-0992.2021.22.9
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<em>Fake brand gamification</em>. Ludificación de las marcas visuales cómo estrategia de <em>advertainment</em>

Abstract: Las marcas visuales se involucran de forma progresiva y creciente en entornos lúdicos, cambiando su semblante logotípico de manera metamórfica. La evolución de los gustos de los públicos y de las tecnologías han añadido variedad de posibilidades icónicas que permiten a los logos crear juegos de diferentes índoles, o bien participar en actividades aparentemente lúdicas. Para ello las identidades visuales han potenciado su creatividad a la hora de producir juegos, competiciones y exhibiciones de símbolos propios… Show more

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Cited by 3 publications
(1 citation statement)
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“…We are not only referring to the incorporation of brands through an accurate representation of their logos. In recent years, the brands' visual identities present in video games have tended to become more flexible and adopt slight modifications adapted to the nature of each game, acquiring a more ludic role, but without renouncing to being recognized by the public [40].…”
Section: Ramos-gutiérrez Andmentioning
confidence: 99%
“…We are not only referring to the incorporation of brands through an accurate representation of their logos. In recent years, the brands' visual identities present in video games have tended to become more flexible and adopt slight modifications adapted to the nature of each game, acquiring a more ludic role, but without renouncing to being recognized by the public [40].…”
Section: Ramos-gutiérrez Andmentioning
confidence: 99%