Image quality assessment (IQA) enables distortions introduced into an image (e.g., through lossy compression or broadcast) to be measured and evaluated for severity. It is unclear to what degree affective image content may influence this process. In this study, participants (n 25) were found to be unable to disentangle affective image content from objective image quality in a standard IQA procedure (single stimulus numerical categorical scale). We propose that this issue is worthy of consideration, particularly in single stimulus IQA techniques, in which a small number of handpicked images, not necessarily representative of the gamut of affect seen in true broadcasting, and unrated for affective content, serve as stimuli.