We report the results of the comprehensive study of the structural, magnetic and optical properties of SrTiO 3 perovskite doped with Eu 3+ ions. Polycrystalline powders were obtained by sol-gel process including high-temperature annealing at 1300 °C. The structural analysis showed that material is composed of several phases with dominant SrТiO 3 and considerable quantity of titanium dioxide (rutile, 10…20%). Both the amount of Eu and ratio of Eu:Sr in the final product are considerably smaller as compared to the original solutions for synthesis. The elemental analysis reveals europium only in the phase of EuSrTi 2 O 7 compound for equimolar ratio of Eu and Sr during the synthesis. The EPR analysis reports deficiency of Eu 2+ in the samples under investigations. SrTiO 3 :Eu 3+ powders demonstrate weak photoluminescence, which intensity grows up with increasing the concentration of Eu and reaches its maximum at c.a. 8 mol.% of Eu in the original solutions. Addition of Al increases the intensity of photoluminescence (c.a. 2.2 for 10 mol.%). Emission spectra are typical for Eu 3+ occupied sites with high symmetric environment (dominant 5 D 0 → 7 F 1 transition) with relatively low distortion (both 5 D 0 → 7 F 2 and 5 D 0 → 7 F 4 as well present, but with a lower intensity) of coordination polyhedron. Low solid-solubility limit of Eu 3+ in perovskite matrix (less than 1 mol.%), peculiarities of optical spectra, effect of Al, production/annealing temperature dependence etc. have suggested that structural effects are dominating in functional, in particular, optical properties of SrTiO 3 :Eu 3+ phosphors.