Luxury fashion brand consumers in China: Perceived value, fashion lifestyle, and willingness to pay

Li, Guoxin; Li, Guofeng; Kambele, Zephaniah

doi:10.1016/j.jbusres.2011.10.019

Cited by 335 publications

(225 citation statements)

References 31 publications

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“…In recent years the reason why people buy luxury products, value-based luxury perceptions and the basic incentive factors are emphasized in studies when explaining luxury concept (Nwankwo et al, 2014;Shukla, 2012;Shukla & Purani, 2012;Hennigs et al, 2012;Li et al, 2012;Souiden et al, 2011: Sun, 2011Tynan et al, 2010;Berthon et al, 2009;Vigneron & Johnson, 2004;Vickers & Renand, 2003). The dimensions of luxury value stand as functional, experimental, symbolic, financial, individual, social, and utilitarian in the aforementioned studies.…”

Section: The Concept Of Luxurymentioning

confidence: 99%

Examination of the Relationship between Luxury Value Perception and Shopping Motivations: Turkey Sample

Kurnaz¹

2017

IJMS

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It was aimed to reveal the effects of financial, functional, individual and social value perceptions on hedonic and utilitarian shopping motivations within this study. In this direction, a questionnaire was conducted to people over the age of 18 in cities representing 12 regions of Turkey and 2857 questionnaires were put into consideration in total. Confirmatory factor analysis and structural equation modelling (SEM) were applied to data. According to findings it was identified that the luxury value perception has influence over hedonic and utilitarian motivations. The individual value dimension of luxury perception has the highest effect on hedonic motivations and social, financial and functional value dimensions follow it respectively. And the relative effect of functional luxury value perception also has the highest effect on utilitarian motivations and the financial, individual and social values follow respectively. It was found that, while all these perception's effects have positive impacts, only the social value perception has a negative impact on utilitarian motivations.

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Section: The Concept Of Luxurymentioning

confidence: 99%

Examination of the Relationship between Luxury Value Perception and Shopping Motivations: Turkey Sample

Kurnaz¹

2017

IJMS

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“…Li et al (2012) concluded that fashion life style, social/ affective values, understood utilitarian values and economic values affect chineese consu inclination to buy. And use goods with lux brand.…”

Section: The Review On Accomplished Studies and Theoretical Frameworkmentioning

confidence: 99%

“…Miller and Mills (2012) believed that whatever motivates the customer's enthusiasm to select a brand and inclination to buy, is that they accepted it's value. From the consumer's view, product position evaluation has special role in their inclination to brand's preference Li et al (2012) Recognized a mixture of consumer's values as an inclination persuasive to brand. They referred to Knight & Judith,2008).…”

Section: Introductionmentioning

confidence: 99%

The Investigation of the Relationship between Imagination from Brand's Suitability and Brand Preference Active Brand Detergent Consumers in Sanandaj City

Moghadam

Ladan

Kasraie

et al. 2015

ILSHS

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ABSTRACT. The current study want to determine the relationship between imagination of factional brand suitability and symbolic and trade name preference by Active brand detergent consumers. The population was consisted of all citizenship above 18 years old who live in Sanandaj city (423458 person). According to the study subject nature and studied population, it is used available sampling and 384 person completed the questionnaire based on the kokoran Formula. The study was done in a descriptive method of correlation type. Questionnaire was the information compilation tool that was distributed among respondents after estimating validity and perpetuity. Cronbach's Alph amount in questionnaire was 0/966 .Data were entered by spss20 software and data were analyzed by statistical Tests (spearman correlation coefficient). hypothesizes test results indicated that imagination variables of functional suitability and symbolic have relationship with Active brand preference by consumers. Consumers acquaintance with Active brand have positive relationship with functional and symbolic suitability imagination.

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“…Luxury market is a central research area in the literature of marketing in general (Vigneron & Johnson, 1999 and retailing in particular (Jung et al, 2012;Li et al, 2012). Beyond the dynamics of growth in the global luxury brands, it is a critical subject for marketers to understand the underlying mechanism of customer's perception of luxury value and motivation for buying luxury brands and how to utilize the information gleaned from customer provide managers to gain competitive advantage and develop marketing programs, effective campaigns etc.…”

Section: Introductionmentioning

confidence: 99%

“…regarding their luxury products range (Huber et al, 2001). Based on those important aspects, major objectives of researches are to investigate how to predict key determinants of customers' purchase intention (Chattalas, 2015), patronage intentions (Keng et al, 2007), commitment (Kim et al, 2006), loyalty (Li et al, 2012) and attitude (Lee & Hwang, 2011) towards luxury brands.…”

Section: Introductionmentioning

confidence: 99%

What Influences the Repurchase Intention for Luxury Brands?-The Relative Impacts of Luxury Value Dimensions

Alan¹,

Dursun²,

Kabadayı³

et al. 2016

IBR

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This paper investigates the main antecedents of repurchase intention for luxury brands. In addition to the traditional understanding of repurchase by trust and satisfaction this study specifically focuses on the relative and indirect impacts of luxury value drivers. Four different facets of luxury value (i.e. social value, individual value, financial value and functional value) were proposed to influence repurchase intention through encouraging brand trust and brand satisfaction. The researchers administer a survey to 500 undergraduate students in consideration of the luxury product -sunglasses-which they bought recently. Data analysis was performed using structural equation modeling. Results confirmed some of indirect encouraging effects of luxury value dimensions on repurchase intention. Functional and financial facets of luxury value were found to be essential for consumer satisfaction while individual value provided by a luxury brand was the main driver for consumer trust. Results, managerial implications and future research directions are discussed.

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Luxury fashion brand consumers in China: Perceived value, fashion lifestyle, and willingness to pay

Cited by 335 publications

References 31 publications

Examination of the Relationship between Luxury Value Perception and Shopping Motivations: Turkey Sample

Examination of the Relationship between Luxury Value Perception and Shopping Motivations: Turkey Sample

The Investigation of the Relationship between Imagination from Brand's Suitability and Brand Preference Active Brand Detergent Consumers in Sanandaj City

What Influences the Repurchase Intention for Luxury Brands?-The Relative Impacts of Luxury Value Dimensions

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