Luxury purchase intentions: the role of individualism-collectivism, personal values and value-expressive influence in South Africa

Zici, Ayanda; Quaye, Emmanuel Silva; Jaravaza, Divaries Cosmas; Saini, Yvonne

doi:10.1080/23311908.2021.1991728

Cited by 8 publications

(2 citation statements)

References 72 publications

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“…They feel that they are in charge of the social media which makes their purchase intention to increase. Zici et al (2021) found that autonomy makes customers in South Africa believe that they possess the requisite knowledge and self-control to carry out a particular conduct especially in buying luxurious items. Therefore, it can be defined that Instagram users' purchase intention increases when they have the power to control what type of purchase that they want to perform.…”

Section: Resultsmentioning

confidence: 99%

The effect of social media marketing on Instagram towards purchase intention of skincare products among Youth in Klang Valley

Tauhit,

Asmadi

2024

Braz. J. Develop.

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People from different groups of ages use social media as one of the mediums to shop for skincare products especially among youth. There is a growth in product marketing that utilises social media especially on Instagram to get a higher engagement with potential customers in buying skincare products. However, some posts on Instagram that market skincare products are too good to be true resulting in Instagram users to contemplate on whether to purchase the product or just scroll through. This research will be based on the theory of reasoned action and employs a quantitative analysis where questionnaires will be distributed among youth live in Klang Valley. In this study, researchers look at the effects and the factors that contribute towards users’ purchase intention based on social media marketing. There is a positive correlation between social media marketing activities such as sponsored posts, brand pages, and skincare product reviews and the likelihood of consumers paying attention to these posts and making a purchase. The data collected is analysed by using SPSS in doing correlation and regression analysis. The findings indicate that Instagram usage increases the purchase intention among youth due to the enjoyment felt when using Instagram. This is because rewards, absorption and autonomy provide enjoyment towards youth and increase their purchase intention towards skincare products. Future research needs to be done to examine if competition to obtain popular skincare products has the same influence towards purchase intention among youth on Instagram.

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Section: Resultsmentioning

confidence: 99%

The effect of social media marketing on Instagram towards purchase intention of skincare products among Youth in Klang Valley

Tauhit,

Asmadi

2024

Braz. J. Develop.

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“…Consumers in emerging markets see luxury goods as a visible symbol of wealth. They tend to show their status in society and the reference groups to which they belong through conspicuous consumption ( Zici et al, 2021 ). High prices, noticeable appearance, and a sense of luxury become important clues to show off one’s wealth and status ( Shahid and Paul, 2021 ).…”

Section: Discussionmentioning

confidence: 99%

“We buy what we wanna be”: Understanding the effect of brand identity driven by consumer perceived value in the luxury sector

Yang

Jiao³

et al. 2022

Front. Psychol.

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Prior studies focused on consumer satisfaction and loyalty have brought undeniable benefits to luxury brand marketing but are not sufficient to ensure a long-lasting and profitable customer-brand relationship in the new setting. Brand identity provides a valuable exploration of this issue. However, the current measurement of brand identity is relatively simple, and there is no clear answer to what factors encourage brand identity development. This study attempts to address this gap by dividing the brand identity structure from a multi-dimensional perspective, considering the role of luxury consumer perceived value and brand information quality in shaping the brand identity. Data was gathered by an online questionnaire survey from Chinese consumers who had purchased luxury jewelry, employing regression methods for analysis. The results show that four predictors representing luxury consumer perceived value all have a significant impact on the brand’s social identity and personal identity. In addition, brand information quality also positively moderates the relationship between the luxury consumer perceived value and the brand’s social identity. This study opens new horizons for considering dimensions other than the satisfaction or intention to use, expanding the applications of brand identity in a new context. The results contribute to increasing the awareness level of brand identity for luxury brand practitioners and offering them a new method of market strategy.

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Encouraging others to save water: Using definitions of the self to elucidate a social behavior in Florida, USA

Warner,

Diaz,

Kalauni

et al. 2024

Cleaner and Responsible Consumption

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Luxury purchase intentions: the role of individualism-collectivism, personal values and value-expressive influence in South Africa

Cited by 8 publications

References 72 publications

The effect of social media marketing on Instagram towards purchase intention of skincare products among Youth in Klang Valley

The effect of social media marketing on Instagram towards purchase intention of skincare products among Youth in Klang Valley

“We buy what we wanna be”: Understanding the effect of brand identity driven by consumer perceived value in the luxury sector

Encouraging others to save water: Using definitions of the self to elucidate a social behavior in Florida, USA

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