2020
DOI: 10.1007/s40747-020-00155-2
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Machine learning based customer sentiment analysis for recommending shoppers, shops based on customers’ review

Abstract: Big data analytics plays a major role in various industries using computing applications such as E-commerce and real-time shopping. Big data are used for promoting products and provide better connectivity between retailers and shoppers. Nowadays, people always use online promotions to know about best shops for buying better products. This shopping experience and opinion about the shopper's shop can be observed by the customer-experience shared across social media platforms. A new customer when searching a shop… Show more

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Cited by 92 publications
(41 citation statements)
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“…Due to the long-term dependencies problem of RNN [21] when learning sequences, RNN will tend to exhibit gradient vanishing and gradient explosion; thus, RNNs are unable to grasp the non-linear relationship of a long time span [22]. We thus use LSTM to perform self-circulation calculations on three internal units: input gate, forget gate, and output gate.…”
Section: Fine-grained Sentiment Model Design and Trainingmentioning
confidence: 99%
“…Due to the long-term dependencies problem of RNN [21] when learning sequences, RNN will tend to exhibit gradient vanishing and gradient explosion; thus, RNNs are unable to grasp the non-linear relationship of a long time span [22]. We thus use LSTM to perform self-circulation calculations on three internal units: input gate, forget gate, and output gate.…”
Section: Fine-grained Sentiment Model Design and Trainingmentioning
confidence: 99%
“…The authors of [32] generated a machine learning technique for multi-domains for e-commerce goods reviews and sentiment classification by gaining the average classification accuracy for cross-domain sentiment classification of 77.52% and average accuracy for domain-specific classification of 85.58%. The authors of [33] applied machine learning algorithms for identifying sentiment by big consumer review data for the experience in using e-commerce and real-time shopping. The ability of the system is effective, achieving accuracy close to 98%.…”
Section: Related Workmentioning
confidence: 99%
“…Following the aforementioned works, this study aims to enhance the ability of GMDH to handle more complex relationships between inputs and outputs, which has not been considered before. Considering the reasonable results of ML models in different regression and pattern recognition applications [20][21][22][23][24][25][26][27][28][29][30], it is valuable for us to study whether the combination of ML models and GMDH leads to better performance. A modified version of the GMDH is proposed, in which the basic polynomial functions are replaced by ML models.…”
Section: Introductionmentioning
confidence: 99%