This paper designs a model of interactivity design in digital museum product display, constructs a sensor network model, and tests the sensor network-based interactivity design in digital museum product display under the perspective of user experience. This paper makes a museum user experience model based on sensory, behavioral, cognitive, and emotional experiences; establishes a user experience design framework; conducts specific theoretical analysis and research from four aspects; uncovers specific factors affecting museum user experience; analyzes the impact of each experience factor on user system design and possible design entry points; and proposes corresponding user system design strategies to guide subsequent design practice sessions. This paper also completes the hardware circuit and PCB board design of the wireless sensing node based on the CC2430 chip as the core. Tomcat WEB server and J2EE-based Spring MVC Web development framework are used as the leading implementation technology to complete the functions of real-time data query, network parameter setting, and historical data storage. The ideographic practice of visual representation of the digital museum is discussed around its optical system. Knowledge-based model dominates the digital museum representation, and examining the complex constitutive processes and characteristics of images involves not only the production of discursive order but also the production of presentation contexts as well as virtual spaces, which construct a new visual presentation of digital museums. However, the virtual representation practice of digital museums still has paradoxes, the absence of the sense of experience and the flatness of the virtual space, in which the audience cannot have a visual experience under this presentation.