Mahasiswa Dan Keputusan Memilih Jurusan (Analisis Kuantitatif Pada Mahasiswa Kpi Iain Surakarta Tahun 2017/2018)

Abstract

Students certainly have a number of separate considerations in choosing a college and its majors to be taken. Including the variety of factors that influence the decision to choose. For this reason, a research is needed on what factors influence students in choosing a department in college. The research was conducted at the Islamic of Communication and Broadcasting Department (KPI) of the Theology and Da'wah Faculty of IAIN Surakarta in 2017/2018. Based on the results of the FGD, the desire of students to enter KPI was because of the motivation, promotion and encouragement of parents, and the influence of friends. With quantitative descriptive method, this study uses respondents as well as a sample of 158 students. Data collection is done by distributing questionnaires, library studies, and interviews to complete the data. Data analysis was carried out through validity and reliability, homogeneity, normality, linearity, and ended with multiple regression tests.

Drama Korea Dan Imitasi Gaya Hidup: Studi Korelasi Pada Mahasiswa Kpi Iain Surakarta

“…Terkait dengan profil lulusan, Prodi KPI menargetkan adanya profil lulusan yang terdiri dari 3 segmentasi sesuai dengan konsentrasi peminatan yang ditetapkan. Adapun konsentrasi peminatan yang ditetapkan oleh Prodi KPI, antara lain adalah Jurnalistik, Broadcasting (Penyiaran), dan Public Relations (PR) (Abas, 2017;Susilowati & Pratiwi, 2019;Sriyanto, 2019). Tiga konsentrasi peminatan pada Prodi KPI ini pada dasarnya berasa dari cakupan dan rujukan prodil lulusan yang dituju.…”

The effect of social media marketing and religiosity on perceived value and student’s decision in choosing non-religious program at Islamic higher education

“…The demands of the workers to be more professional and well-skilled at this time have increased public awareness to continue their education to a higher level, especially for those who have graduated from senior high school (SMA) or equivalent (Sriyanto, 2018). In this case, it is important for students to choose universities that are able to provide insight, skills, and knowledge as well as attitudes or behaviors that are in accordance with religious and national values for their graduates (Hartono, 2009).…”

“…The aim is to investigate issues regarding student choices and preferences towards Islamic Higher Education related to marketing strategies and its applications, and to find out the dynamic relationships between them. Higher education as an educational institution is similar to a marketer who needs to determine its customer segmentation effectively (Sriyanto, 2018). Islamic Higher Education needs to analyze what factors influence the decision of new students in choosing a university to continue their studies, because this is an important component in improving the planning of an institutional marketing strategy for new student recruitment (Rudhumbu, 2017).…”