2019
DOI: 10.30890/2567-5273.2022-23-02-030
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Main Aspects of Use Marketing on the «b2b» Market

Abstract: Features of the «B2B» market «dictate» their conditions of use of marketing tools. Orientation to the client, technical complexity of the product, interdependence of the buyer and the seller - all this makes the use of marketing tools specific. The articl

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