2006
DOI: 10.1300/j082v50n02_06
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Mainstreaming Kink

Abstract: This article explores nonpractitioners' understandings of and responses to the increasingly mainstream representation of BDSM in U.S. media, focusing on the film Secretary (Shainberg, 2002). Survey, focus group, and interview data indicate that popular images of SM promote the acceptance and understanding of sexual minorities through two mechanisms: acceptance via normalization, and understanding via pathologizing. Rather than challenging the privileged status of normative sexuality, these mechanisms reinforce… Show more

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Cited by 83 publications
(25 citation statements)
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“…Weiss (2006), however, cautions against assuming the proliferation of BDSM imagery itself automatically leads to acceptance. She sees BDSM often represented as “an abnormal, damaged type” (p. 111) and of more normative representations (what she calls “acceptance via normalization”) she questions whether something need be common to be acceptable.…”
Section: Introductionmentioning
confidence: 99%
“…Weiss (2006), however, cautions against assuming the proliferation of BDSM imagery itself automatically leads to acceptance. She sees BDSM often represented as “an abnormal, damaged type” (p. 111) and of more normative representations (what she calls “acceptance via normalization”) she questions whether something need be common to be acceptable.…”
Section: Introductionmentioning
confidence: 99%
“…The ongoing de-stigmatization of BDSM/kink is beneficial for people engaged in these sexual practices (Taylor & Ussher, 2001). However, it may also set a new benchmark for normative (hetero)sexual practice and place additional expectations and pressures onto heterosexual couples (Barker, 2013b;Weiss, 2006). Indeed, engagement in adventurous and exciting sex acts was treated as an accepted marker of 'good' sex in the stories.…”
Section: Discussionmentioning
confidence: 99%
“…Sexualized imagery in advertising and popular media is common place (Gill & Scharff, 2011). Pornography has become readily available online (Attwood, 2006;Mulholland, 2015) and previously marginalized sexual practices such as bondage/discipline, dominance/ submission, and sadism/masochism (BDSM) are more visible in the wider heteronormative culture (Barker, 2013a;Weiss, 2006); a culture that privileges and normalizes heterosexuality and conventional binary gender roles. Thus, people are not only bombarded with messages that they should be willing and able to engage in sex at all times (Barker, 2013a;Kleinplatz, 2012), the Internet is enabling participation in increasingly diverse sexual practices, and sexual products and services are widely available online and offline (Attwood, 2009;Frith, 2013).…”
mentioning
confidence: 99%
“…Though these components provide a description, they certainly do not provide an explanation, nor create an accurate picture of those who participate in any facet of BDSM. Because BDSM is much more prevalent in mass media and society today than in the past, it is important to further explore and understand it (Weiss, 2006).…”
Section: What Is Kink and Bdsm? Definition Of Termsmentioning
confidence: 99%
“…Weiss (2006) illustrates the different ways in which BDSM has entered the mainstream through the use of survey, focus groups, and interviews. She studied non-BDSM practitioners' reactions to two television ads by Ikea and Dannon yoghurt that show a slice of BDSM practice and to the film secretary, which features an intense but ultimately fulfilling relationship depicting power exchange, sexual discipline, and control.…”
Section: Introduction: Mainstreaming Kinkmentioning
confidence: 99%