“…Sexualized imagery in advertising and popular media is common place (Gill & Scharff, 2011). Pornography has become readily available online (Attwood, 2006;Mulholland, 2015) and previously marginalized sexual practices such as bondage/discipline, dominance/ submission, and sadism/masochism (BDSM) are more visible in the wider heteronormative culture (Barker, 2013a;Weiss, 2006); a culture that privileges and normalizes heterosexuality and conventional binary gender roles. Thus, people are not only bombarded with messages that they should be willing and able to engage in sex at all times (Barker, 2013a;Kleinplatz, 2012), the Internet is enabling participation in increasingly diverse sexual practices, and sexual products and services are widely available online and offline (Attwood, 2009;Frith, 2013).…”