PurposeA planning strategy was developed and the utility of online‐adaptation with the Ethos CBCT‐guided ring‐gantry adaptive radiotherapy (ART) system was evaluated using retrospective data from Head‐and‐neck (H&N) patients that required clinical offline adaptation during treatment.MethodsClinical data were used to re‐plan 20 H&N patients (10 sequential boost (SEQ) with separate base and boost plans plus 10 simultaneous integrated boost (SIB)). An optimal approach, robust to online adaptation, for Ethos‐initial plans using clinical goal prioritization was developed. Anatomically‐derived isodose‐shaping helper structures, air‐density override, goals for controlling hotspot location(s), and plan normalization were investigated. Online adaptation was simulated using clinical offline adaptive simulation‐CTs to represent an on‐treatment CBCT. Dosimetric comparisons were based on institutional guidelines for Clinical‐initial versus Ethos‐initial plans and Ethos‐scheduled versus Ethos‐adapted plans. Timing for five components of the online adaptive workflow was analyzed.ResultsThe Ethos H&N planning approach generated Ethos‐initial SEQ plans with clinically comparable PTV coverage (average PTVHigh V100% = 98.3%, Dmin,0.03cc = 97.9% and D0.03cc = 105.5%) and OAR sparing. However, Ethos‐initial SIB plans were clinically inferior (average PTVHigh V100% = 96.4%, Dmin,0.03cc = 93.7%, D0.03cc = 110.6%). Fixed‐field IMRT was superior to VMAT for 93.3% of plans. Online adaptation succeeded in achieving conformal coverage to the new anatomy in both SEQ and SIB plans that was even superior to that achieved in the initial plans (which was due to the changes in anatomy that simplified the optimization). The average adaptive workflow duration for SIB, SEQ base and SEQ boost was 30:14, 22.56, and 14:03 (min: sec), respectively.ConclusionsWith an optimal planning approach, Ethos efficiently auto‐generated dosimetrically comparable and clinically acceptable initial SEQ plans for H&N patients. Initial SIB plans were inferior and clinically unacceptable, but adapted SIB plans became clinically acceptable. Online adapted plans optimized dose to new anatomy and maintained target coverage/homogeneity with improved OAR sparing in a time‐efficient manner.