“…As previously discussed, because SNSs offer a place to rapidly connect with other mourners, create and share tributes, give or receive social support, or simply observe others' griefwork, they have become popular locations to memorialize deceased celebrities (e.g., Radford & Bloch, 2013;Sanderson & Cheong, 2010) as well as personal friends and family members (Carroll & Landry, 2010;DeGroot, 2012;Frost, 2014;Kern et al, 2013). In the same vein, SNSs also provide a convenient and relatively public platform for individuals to channel their grief into proactive efforts to advance social causes endorsed by the celebrity or in honor of the celebrity, such as donating to charities (e.g., Brown, 2010), or in the case of the current study, educating others with health-related information or directives such as suicide prevention advice (e.g., Krysinska & Andriessen, 2015).…”