2003
DOI: 10.1108/02756660310734893
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Make more strategic use of customer satisfaction surveys

Abstract: Emphasizes that, when conducted properly, customer satisfaction surveys can provide a wealth of information, with direct relevance to an organization’s strategic plan, but when done improperly such surveys provide interesting but on the whole not very useful information. Sums up that when a customer satisfaction survey programme is conducted properly it can be an extremely valuable tool for assessing the effectiveness of strategic plans.

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Cited by 5 publications
(4 citation statements)
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“…(2001); credibility of management, leadership, innovation, brand image, attractiveness in the labor market – Schwarz et al . (2002); innovation, customer satisfaction, productive efficiency – Catasis and Gröjer (2003); and brand development, customer loyalty, investment in training, R&D, intellectual capital – Katcher (2003).…”
Section: Financial Distress Costs: Research Hypothesismentioning
confidence: 99%
See 1 more Smart Citation
“…(2001); credibility of management, leadership, innovation, brand image, attractiveness in the labor market – Schwarz et al . (2002); innovation, customer satisfaction, productive efficiency – Catasis and Gröjer (2003); and brand development, customer loyalty, investment in training, R&D, intellectual capital – Katcher (2003).…”
Section: Financial Distress Costs: Research Hypothesismentioning
confidence: 99%
“…brand development, customer loyalty, investment in training, R&D, intellectual capital – Katcher (2003).…”
Section: Financial Distress Costs: Research Hypothesismentioning
confidence: 99%
“…For the enterprises subject to restructuring, there are some focal aspects (Lenz, 1981;McNair et al,1990;Neely, 1999;Bontisa et al, 1999;Buckmaster, 2000;Unger, 2000;Joia, 2000;Ching and Yang, 2000;Harris and Ogbonna, 2001;Dubrovski, 2001;Hoque et al, 2001;Schwarz et al, 2002;Catasús and Gröjer, 2003;Katcher, 2003;Kumar, 2017): clientele's quality, contractual power with the suppliers, reliability of the plans and sustainability of the investments, R&D investment, process control systems, management skills, credibility of management, brand development, investment in training, after sales, entrepreneurship and management experience, business continuity, and governance. Such data have been picked after an access to BvD databases.…”
Section: Regardless Of the Country Of Origin Of The Firm Financial Dmentioning
confidence: 99%
“…The reason for choosing top managers was that they have the authority to make strategic decisions. Katcher (2003) stated that this situation has a positive effect on the success of the survey. The team had been trained in customer satisfaction and questionnaire design.…”
Section: The Satisfaction Study Processmentioning
confidence: 99%