“…These behaviors are comparable to the upscale sewing consumer segment, identified by Kean and Levin (1989), whose interest was in creating unique high quality clothing items as opposed to purchasing them. Previous qualitative researchers who looked at women's sewing in the last decades of the 19th and first half of the 20th century indicated that sewing was used by women as a means of control over self-presentation (Buckley, 1999;Burman, 1999;Gordon, 2004Gordon, , 2009Hackney, 1999;McLean, 2005). Yet those women's sewing practices were undertaken out of economic need to insure their appearance was presented in a socially acceptable manner when they didn't have the option of buying their garments (Buckley, 1999;Burman, 1999;Gordon, 2004Gordon, , 2009Hackney, 1999;McLean, 2005).…”