“…10 Our paper also speaks to a recent theoretical literature on social norms (e.g., Tirole, 2011, Ali andBénabou, 2016, andAcemoglu andJackson, Forthcoming) by documenting how new information may lead to updates in perceptions of norms and fast changes in behavior. and norms on economic outcomes (see Alesina et al (2013), Akerlof and Kranton (2000), Baldiga (2014), Bernhardt et al (2018), Bertrand et al (2015), Bordalo et al (2016), Bursztyn et al al (2017), Coffman (2014), Dohmen et al (2011), Eckel and Grossman (2008), Fernández and Fogli (2009), Fernández (2004), Fernández (2007) and Field et al (2016), and Jayachandran (2015) for a discussion of the literature studying the role of social norms in explaining gender inequality in developing countries). Our paper relates to the work by Fernández (2013), which studies the role of cultural changes in explaining the large increases in married women's labor force participation over the last century in the US.…”