“…Consequently, some authors (e.g. Fleisher, Mahaffi 1997;Ottoboni et al 2002;Curado, Manica 2010) have been pointing out several limitations to the BSC, such as: (1) it preserves the emphasis on financial results by submitting all measures to financial objectives; (2) its practical implementation "takes a considerable amount of time (up to 30 months) to design and implement as a strategic management system" (Fleisher, Mahaffi 1997); (3) its formulation may depend on the relative negotiation power of different groups; (4) other stakeholders, not previously considered in the four perspectives, may arise; (5) it does not explore the interrelationships between partial indicators and the organization's overall performance, such that it is possible to observe, simultaneously, a set of values presenting satisfaction and other set of values presenting dissatisfaction; (6) the analysis may be limited by "interpretation effects"; and (7) raises doubts on the way that relative weights are chosen to balance the evaluation criteria (for a categorized list of BSC limitations, see Curado, Manica 2010).…”