Management of "technology push" development projects

Herstatt, Cornelius; Lettl, Christopher

doi:10.1504/ijtm.2004.003950

Cited by 65 publications

(53 citation statements)

References 15 publications

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“…This is mainly because that, especially for radical technologies, the potential of possible products and the targeted markets cannot easily to be identified in early phases. Herstatt and Lettl (2004) proposed an exploratory and creative process, and identified market opportunities by using anticipatory, exploratory market research methods. However, this approach utilised internal resources or experts to conduct a Delphi study to discover market demands or needs.…”

Section: Technology Innovation and Corresponding Methodsmentioning

confidence: 99%

Reconsidering the role of brainstorming in the marketing of technology-driven innovation

Kuo¹,

Lin²,

Yang³

2011

IJTMKT

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Establishing a perfect link between technology-driven innovation and user needs exploration has long been a controversial issue. This is particularly true and important in the era that technology development itself can no longer guarantee the creation of new markets. How to determine the potential of a new technology for which no market yet exists, therefore, becomes a vital but challenging task. The current study put its emphasis on designing a user-centric approach for product innovation based on lead user method, and on examining whether such an approach is helpful in maximising the success rate of technology innovation as well as the potential for market launch. A pilot project of designing mobile and internet products and applications derived by the proposed approach was conducted to scrutinise the feasibility and plausibility of this approach. The role of brainstorming in the marketing of technology-driven innovation is especially reconsidered and highlighted. Findings and suggestions are provided at the end of this article.Keywords: technology-driven innovation; lead user; brainstorming; marketing; methodology. He is interested in analysing and designing technology-enabled innovative services and the corresponding service systems, diagnosing and planning for new business information systems, and benchmark studies. He is recently in charge of research projects relevant to service science, management and engineering (SSME) and technology-enabled service innovations. Reconsidering the role of brainstorming

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Section: Technology Innovation and Corresponding Methodsmentioning

confidence: 99%

Reconsidering the role of brainstorming in the marketing of technology-driven innovation

Kuo¹,

Lin²,

Yang³

2011

IJTMKT

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“…First, the company can look for analogue areas and involve lead users from these analogue markets into the innovation process. Users in analogue markets can not be expected to develop own ideas and concepts for the problem of the company, but they can be interviewed about the techniques they use and thus provide ideas for breakthrough products in the target market (Herstatt and Lettl, 2004).…”

Section: Lead User Methodsmentioning

confidence: 99%

How to Use Analogies for Breakthrough Innovations

Schild

Herstatt

Lüthje

2005

Int. J. Innovation Technol. Management

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Analogies can trigger breakthrough ideas in new product development. Numerous examples demonstrate that substantial innovations often result from transferring problem solutions from one industry or domain to another. For instance, the d esigners of the new running shoe generation of Nike, "Nike SHOX", use the same suspension concept like the technologies applied for Formula 1 racing cars, or the biological Lotus-effect led to the development of various self-cleaning surfaces. Academic research on analogical thinking has been so far heavily influenced by general theoretical work from cognitive psychology or systematic inventing. Only a small number of studies have investigated the application of analogies in the specific context of breakthrough innovation projects. This paper focuses on the question how analogies can be systematically used in the early innovation phases of new product development and which factors influence the successful use of analogical thinking in innovating companies. Special attention is paid to organizational facilitators and the requests on people involved in this process.

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“…A "technology push" describes a situation where an emerging technology or a new combination of existing technologies provide the driving force for an innovative product and problem solution in the market place [28].…”

Section: Technology Pushmentioning

confidence: 99%

“…The term "market pull" implies that the product or process innovation has its origins in latent, unsatisfied customer needs in the market place [28].…”

Section: Market Pullmentioning

confidence: 99%

Futuristic Computational Technologies: A Scenario Analysis

Thampi¹,

Adamuthe²

2015

IJCA

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Computational technologies are changing rapidly due to fast and huge demand for computational power for variety of applications, societal factors and advances in science and technology. It is difficult to forecast exact nature of future computational technologies due to multiple and dynamic factors influencing technology advances. The paper focuses on computational technology trend from macro perspective including technological, societal, behavioral aspects. The output of this paper is twofold, first it presents drivers behind the historical development and probable futuristic computational technologies using technology push and market pull concepts. Second, it describes futuristic computational technologies using the scenario method. Further the paper list the impact of futuristic technologies on economy, national development and enterprises.

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Management of "technology push" development projects

Cited by 65 publications

References 15 publications

Reconsidering the role of brainstorming in the marketing of technology-driven innovation

Reconsidering the role of brainstorming in the marketing of technology-driven innovation

How to Use Analogies for Breakthrough Innovations

Futuristic Computational Technologies: A Scenario Analysis

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