“…Therefore, it is important for enterprises of this industry to respond to challenges of the external environment in a timely and accurate manner. This problem is actively studied by domestic and foreign scientists (Adams, Adams, Ullah, & Ullah, 2019;Al Azeez, Sukoharsono, & Andayani, 2019;Kinchy & Schaffer, 2018;Orekhovsky, 2018;Schmitt & Podar, 1994;Shevchenko, Puchkina, & Tolstov, 2019;Shulus, Doguchaeva, Gukasyan, Bobkov, & Prasolov, 2019) and others.…”