“…Colville and Pye, 2010), but the role of culture is, often, not considered. Ivanova and Torkkeli (2013) argue that cultural context (whether national or organisational culture) imbues business interactions -managers apply their cultural schemas when making sense of business relationships and, thus, cultural differences manifest themselves in the sensemaking of interaction events. Their argument is that, first, sensemaking is the mechanism by which an individual attributes meaning to events, and, second, culture is one of the basic tools for cognitive meaning-making; therefore, managerial sensemaking of interaction events, particularly in an intercultural context, stems from an individual's cultural background.…”