“…Performance measurement generally focuses on quantitative measuring of performance at the level of organizations or at least organizational divisions (for example, see Cocca and Alberti, 2010;Taylor, 2009), and even when this issue is investigated specifically in nonprofit organizations (for example, Brickley and Van Horn, 2002;Moxham, 2009;Steinberg, 1990), this predominantly financial and organizational focus remains. Although some forms of performance management may draw on performance measurement, in the human resource management literature, performance management typically focuses on the provision of feedback to individual employees or groups of employees, with the underlying philosophy of building an effective employment relationship (Fletcher, 2001;Shields, 2007). The focus of this article remains on the use of performance management, rather than performance measurement, in the nonprofit environment.…”