“…For organizations for whom rapid production of knowledge and innovation is crucial for survival in complex competitive landscapes (Koch & Leitner, 2008;Uhl-Bien et al, 2007), such as Swedish music streaming firm Spotify, a key management challenge is learning what to structure and what not to structure (Hill, Cromartie, & McGinnis, 2017;McKelvey, 1999;Vidgen & Wang, 2009) or how to strike a balance between order and disorder, often referred to as "the edge of chaos" (Lewin, Long, & Carroll, 1999;McDaniel & Walls, 1997). The edge of chaos provides organizations with both sufficient "stimulation and freedom to experiment and adapt but also with sufficient frameworks and structure to ensure they avoid complete disorderly disintegration" (McMillan, 2004, p. 22).…”