Multinational enterprises (MNEs) are expanding their global reach, carrying their products and brands to new and diverse markets in emerging economies. As they tailor their strategies to the local context, they have to create product and brand portfolios that match their competences with local needs.A multi-tier strategy with local and/or global brands may provide MNEs with the widest reach into the market and the potential for market leadership. However, it has to be supported with an appropriate combination of global and local resources. Foreign entrants thus have to develop operational capabilities for the specific context, which requires complementary resources that are typically controlled by local firms. As institutional obstacles and the structural weaknesses of local businesses often inhibit the direct acquisition of such firms, foreign investors may pursue un-conventional strategies, such as staged, multiple, indirect, or Brownfield acquisitions, to acquire local resources.We outline these strategies for penetrating local markets by acquisition of local firms, and illustrate them with the entry and growth of Carlsberg Breweries in four very different emerging economies: Poland, Lithuania, Vietnam and China.3