Managing supply chain with green and non‐green products: Channel coordination and information asymmetry

This study considers a firm selling only green products or both ordinary and green ones to consumers with or without blockchain technology. We find that the profitability of adoption of this technology for the firm relies heavily on consumers' environmental awareness. It should be adopted when consumers have relatively high environmental awareness. Here, the selling price, sales, and greenness level of green products are relatively higher compared to those in the case without blockchain. Finally, the firm only sells green products after blockchain adoption when consumers' environmental awareness level is relatively high or the development cost coefficient of green products is relatively small.

Section: Blockchain Technology Adoptionmentioning

confidence: 99%

“…The functional quality obtained by consumers from green products is

italicαV

, where

α

(

> 1

italicke

), where

e

represents the green degree of the green product and

k

Section: Model Developmentmentioning

confidence: 99%

The interplay between blockchain adoption and green operations for a firm

Zhang,

Zhu,

Zhang

2024

“…Several studies have examined the competition between green and non‐green products (Shen et al, 2020; Singh et al, 2023; Yenipazarli & Vakharia, 2015). Jamali and Rasti‐Barzoki (2018) analyzed pricing strategies employed within two dual‐channel supply chains for both green and non‐green products.…”

Section: Literature Reviewmentioning

confidence: 99%

How green advertising and power structures affect competition between green and non‐green manufacturers?

Wu,

Cao,

et al. 2024

Considering scenarios with and without green advertising, we compare the optimal solutions and performance of both green and non‐green manufacturers under three power structures. Green manufacturers who invest in green advertising experience enhanced output and profits, with the highest level of green advertising and profit improvement when they dominate market. In most cases, green advertising investment tends to decrease the output and profits of non‐green manufacturers. However, under specific circumstances, such as when non‐green manufacturers dominate market and the production cost of green products exceeds a certain threshold, investing in green advertising can unexpectedly stimulate demand for non‐green products.

“…The increasing attention to environmental protection issues around the world has also promoted academic research on the green supply chain (Heydari et al, 2023; Shi et al, 2022; Taleizadeh et al, 2020; Zhang et al, 2022). For example, several scholars have compared the green supply chain with the conventional supply chain under a sustainable development context (Singh et al, 2022; Wang & Song, 2020; Zhang et al, 2015). Some scholars have focused on low‐carbon supply chain, investigating the carbon emission reduction in the production and operations process of upstream and downstream enterprises (Alizadeh‐Basban & Taleizadeh, 2020; Taleizadeh et al, 2021; Taleizadeh, Alizadeh‐Basban, & Sarker, 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

Green level and environmental labeling strategies in a dual‐channel green supply chain considering consumer trust

Chen,

Xiao

2023

Environmental labeling has emerged as a crucial method for consumers to gain information related to the eco‐friendly attributes of a product. This paper examines environmental labeling strategies in a green supply chain. The manufacturer has the option to use either self‐labeling or external certified labeling, and consumers have different levels of trust in the two types of environmental labels. We find that under both strategies, supply chain decision makers should fully consider the impacts of consumer trust in environmental labeling, green research and development (R&D) cost, and the demand share of the direct channel on the supply chain. Besides, the retailer realizes higher profit under external certified labeling. A higher green R&D cost or smaller market proportion of the direct channel would dampen the motivation of the manufacturer to choose external certified labeling. Lastly, we explore the case of a risk‐averse retailer and find that the external certified environmental labeling is optimal when the risk aversion is high. Moreover, under both strategies, the risk‐averse attitude of the retailer leads to a more significant channel utility.