2006
DOI: 10.1111/j.1460-2466.2006.00009.x
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Managing Voter Impressions: The Use of Images on Presidential Candidate Web Sites During the 2000 Campaign

Abstract: Presidents Kennedy, Reagan, and Clinton mastered of art of using television to manage impressions in the television age. With the advent of the Internet, recent presidential campaigns have begun to recognize the potential of this medium in shaping images and managing impressions among voters. This study focuses on the 2000 presidential election and the images of the presidential candidates appearing on their official campaign Web sites. It also evaluates the visual strategies the candidates used and the overal… Show more

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Cited by 48 publications
(53 citation statements)
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“…As suggested by prior research (Goffman, 1979;Verser & Wicks, 2006), this study inspects the gender differences in stereotyping Asians from two dimensions: individual characteristics (status) and interactions with others (power position). Goffman (1979) offered a few visual cues that symbolized individual characteristics: looking away or with eyes closed (gaze); bent knee, bowed, or leaning body (posture); hands at side or at rest (hands); arm at side, resting, or folded (arms).…”
Section: Gendered Asian Imagesmentioning
confidence: 99%
“…As suggested by prior research (Goffman, 1979;Verser & Wicks, 2006), this study inspects the gender differences in stereotyping Asians from two dimensions: individual characteristics (status) and interactions with others (power position). Goffman (1979) offered a few visual cues that symbolized individual characteristics: looking away or with eyes closed (gaze); bent knee, bowed, or leaning body (posture); hands at side or at rest (hands); arm at side, resting, or folded (arms).…”
Section: Gendered Asian Imagesmentioning
confidence: 99%
“…Des qualités personnelles, telles la sociabilité ou l'humour, sont plus aisément discernables dans les produits discursifs dans lesquels le candidat transmet lui-même le message, en bref, lorsque le candidat parle. Ce sont les discours publics, les interviews, les débats, aussi bien que les pages personnelles sur Facebook, qui exposent le public visé à la fois aux messages de campagne, aux manières distinctes et au style personnel du candidat : le langage, le registre, le comportement langagier, la voix et l'apparence (Bimber et Davis 2003, Morreale 1993, Verser et Wicks 2006. En conséquence, une distinction peut s'établir entre une image de candidat « hétéro-attribuée » et une image « auto-attribuée » : dans la première, l'image du candidat est principalement construite par une tierce partie, tandis que dans la seconde, l'information permettant de construire une image du candidat provient directement du candidat lui-même.…”
unclassified
“…Research and discussions conducted is focused on identifying the maximum possible use of technology in obtaining information [3,4].…”
Section: Introductionmentioning
confidence: 99%