“…It should be emphasised that the concept of attractiveness in the scientific literature has been analysed on/at different levels: on the level of company, branch of economy, city, region and country. The attractiveness of a location in regard to business development is usually analysed in two different aspects: from the perspective of the company, when the optimal solution, related to the selection process of the location eligible for the development of an activity, is assessed (Dub e, Brunelle & Legros, 2016;Frenkel, 2012;Giner, Santa-Mar ıa, & Fuster 2017;Goerzen, Asmussen, & Nielsen, 2013;Kimelberg & Nicoll, 2012;Kronenberg, 2013;Mota & Brandao, 2013;Ramadani, Zendeli, Gerguri-Rashiti, & Dana, 2018;Spalanzani et al, 2016), and globally, when analysing the attractiveness of specific locations for businesses by simply highlighting the factors that are attractive (Ambroziak, 2014;Arauzo-Carod et al, 2009;Bruneckien_ e et al, 2016;Crozet et al, 2004;Ezmale, 2016;Godlewska-Majkowska, 2013;Litavniece, 2014;Saez & Perianez, 2015;Strzelczyk, 2015). Academic works which analyse the cases of company decisions to act in a certain location stress the importance of market orientation, consumer behaviour and influencing factors (Schmidt, Touray, & Hansen, 2017).…”