Abstract:Abstract. Due to the increasing global commercial competition, the current economic crisis and globalization, enterprises would like to shift from a pure product sales structure towards after-sales services and related activities. It is noteworthy that "profit generated by after-sale service is often higher than the one obtained with sales; the service market can be four or five times larger than the market for products" [1].The purpose of this paper is to lay down the foundations for a governance framework, b… Show more
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